Season Viewership of 16.4 Million Across TV and Digital –
Highest Average in History of FOX, NFL Network & Prime Video Package
Season Average Minute Audience on All Digital Platforms, Including Prime Video, of 1.3 Million –
Up +25% vs. 2020 Season Average
The 2021 Thursday Night Football Presented by Bud Light Platinum tri-cast season averaged 16.4 million viewers across all platforms, including FOX, NFL Network, Prime Video, FOX Deportes, NFL digital, FOX Sports digital, Twitch and Yahoo Sports mobile properties – making it the highest Thursday Night Football season average since 2015 (17.7 million, CBS and NFL Network).
Additionally, the average of 16.4 million viewers is the highest season average in the history of the FOX, NFL Network and Prime Video package – which began in 2018 – and is up +16% versus last year’s 11-game average (14.1 million), and up +6% versus the 2019 average (15.4 million).
Digital streaming across NFL, Yahoo Sports, FOX Sports, Prime Video and Twitch properties produced an average minute audience of 1.3 million for the 2021 Thursday Night Football season – up +25% versus last year (1.1 million).
The 2021 Thursday Night Football tri-cast season ended on a strong note as the Cleveland Browns vs. Green Bay Packers game on Christmas Day averaged 28.6 million viewers (TV+Digital) – the highest game viewership in the history of the Thursday Night Football package.
Additionally, Browns-Packers is the second-highest NFL game viewership of the 2021 season thus far (Las Vegas Raiders-Dallas Cowboys Week 12, 41.3 million) and is up +40% versus last year’s Christmas Day tri-cast game (Minnesota Vikings vs. New Orleans Saints, 20.5 million). Digital streaming across Prime Video, Twitch, FOX Sports digital, NFL digital, Browns and Packers mobile properties, and Yahoo Sports mobile properties produced an average minute audience of 1.0 million – up +29% versus last year’s Christmas Day tri-cast game (785K).