By Lydia Jane Allison
Viewership of 5.4 Million Across TV & Digital –
Up +11% vs. NFL Network’s First International Game in 2022
Average Minute Audience on NFL+ & NFL Digital Platforms Hits 291K –
Second- Highest Digital AMA for NFL Network International Game
Viewership for Sunday’s game featuring the Jacksonville Jaguars’ 25-20 win over the Buffalo Bills in London was 5.4 million viewers* (TV+Digital) – up +11% versus NFL Network’s first International game in 2022 between the Minnesota Vikings and New Orleans Saints in Week 4 (4.9 million).
Digital streaming across NFL+ and NFL digital platforms delivered an average minute audience of 291K – the second-highest digital AMA for an NFL Network International game behind only the New York Giants vs. Green Bay Packers Week 5 game in 2022. Additionally, the 291K digital AMA is up +21% versus Vikings-Saints last year (241K).
The 2023 NFL London Games conclude with the Baltimore Ravens vs. the Tennessee Titans on Sunday, October 15 at 9:30 AM ET from Tottenham Hotspur Stadium, EXCLUSIVELY on NFL Network and available across all devices on NFL+. Overall, the 2023 International Series includes three games in London and two upcoming games in Frankfurt, Germany (Miami Dolphins vs. Kansas City Chiefs on Sunday, November 5 at 9:30 AM ET and Indianapolis Colts vs. New England Patriots on Sunday, November 12 at 9:30 AM ET), both of which air EXCLUSIVELY on NFL Network and available across all devices on NFL+.
*The 5.4 million viewers on TV+Digital number does NOT include OTA viewership from the Jacksonville and Buffalo markets
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NFL Media is comprised of NFL Network, NFL RedZone, NFL Films, NFL.com, the NFL app, NFL+ and streaming service, the NFL Channel.
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COURTESY NFLmedia.com
