NFL News: NFL Divisional Round Games Average 40.0 Million Viewers

By Lydia Jane Allison

Highest Divisional Round Average Audience on Record​

126.7 Million Total Viewers Tuned in for the Divisional Round

Chiefs-Bills on CBS Averaged 50.4 Million Viewers – Most-Watched Divisional or Wild Card Game on Record


NEW YORK — Jan. 23, 2024 — This year’s NFL Divisional Round averaged 40.0 million viewers (TV+Digital) – the highest on record dating back to 1988.

The 40.0 million average viewers for the four games – Houston Texans versus Baltimore Ravens, Green Bay Packers versus San Francisco 49ers, Tampa Bay Buccaneers versus Detroit Lions and Kansas City Chiefs versus Buffalo Bills – are up +7% versus last year, and up +5% versus the prior record in 2021-22.

In total, 126.7 million viewers tuned in for the Divisional Round.

Highlights from the NFL’s Divisional Round include:

  • The Saturday primetime game on FOX between the Packers and 49ers averaged 37.5 million viewers, the most-watched Saturday NFL playoff game on record.
  • The Sunday primetime game on CBS between the Chiefs and Bills averaged 50.4 million viewers, the most-watched Divisional or Wild Card game on record.

The schedule for this Sunday’s AFC and NFC Championship games is as follows:

  • Kansas City Chiefs at Baltimore Ravens – 3 p.m. ET on CBS
  • Detroit Lions at San Francisco 49ers – 6:30 p.m. ET on FOX


Source: Nielsen and first-party digital



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