Collection to showcase LA-based brands Bella Doña, Bricks & Wood, Circulate, and Rip N Repair
New York, NY – (January 25, 2022) – The National Football League (NFL) announced today the upcoming launch of Origins: An NFL Collection, a grassroots merchandise collaboration program to celebrate the cultural richness of the Super Bowl LVI host city, Los Angeles, and the design talent sprouting from the community. Origins: An NFL Collection, is a new approach to NFL event merchandise and the League has selected four LA-based brands, Bella Doña, Bricks & Wood, Circulate, and Rip N Repair, to create capsule lines that embody the spirit of LA and its connection to NFL football as part of a Super Bowl LVI collection.
“Origins: An NFL Collection represents a new avenue for representation in fashion for the NFL and demonstrates how the League can use its platform to highlight design talent in event host cities. We are proud to launch this program in Los Angeles ahead of Super Bowl LVI,” said Joe Ruggiero, SVP, Consumer Products, NFL. “Los Angeles is tremendously diverse and Bella Doña, Bricks & Wood, Circulate, and Rip N Repair encapsulate the uniqueness of a community that is leading the way in streetwear. There is no better way to showcase these brands than by having them come together to share their origin stories through product for our fans.”
Each brand was hand-selected to collaborate with the NFL and will leverage their unique styles and backgrounds to bring Origins: An NFL Collection to life. Bella Doña, a Latina-owned brand, celebrates the spirit of sisterhood with roots in Chicano and LA culture. Bricks & Wood is a South Central, LA-based, Black-owned apparel company focused on storytelling through manufacturing, design, and collaborations. Circulate is a Black-owned skate brand that strives to deliver not just clothes, but experiences. Rip N Repair is a collective of creatives embracing its heritage, exploring different eras, and the identity of being Asian in America.
“To become more authentically connected to our host cities, it was important for the NFL to find ways to collaborate more with local brands that are the fabric of the communities we are entering,” said Eddie Capobianco, Vice President, Influencer Marketing, NFL. “With the launch of Origins: An NFL Collection, we now have an opportunity to do that by shining a spotlight on local talent and integrating them into how we commemorate NFL events, bringing their creative designs to our massive fanbase. Bella Doña, Bricks & Wood, Circulate, and Rip N Repair are the cultures, communities, and people that shape Los Angeles, and we look forward to seeing their visions come to life for this limited-edition collection.”
To celebrate the launch of Origins: An NFL Collection, the NFL will host a free pop-up shop event in Los Angeles on February 6. The event will bring together each of the four brands as they debut their capsule lines to the LA community, accompanied by local food, music, and more.
The collection will also be available for purchase beginning February 6 through February 13 at the NFL Shop at Super Bowl presented by Visa, located at the Los Angeles Convention Center. The store is located between the West and South Halls and tickets are not required for entry. For more information and hours of operation for the NFL Shop at Super Bowl presented by Visa, click here.
For fans outside of LA, select styles from the collection will be sold online at NFLShop.com/Origins on February 7.
LA-based directing duo madebyJAMES from the production company, BASEWOOD, will direct video features on each of the four brands that will document the designers and their roots in LA, their capsules, and what the Origins: An NFL Collection collaboration means to their communities and cultures. Music for select brand video features will be produced by the students from the 1500 Sound Academy, a music school founded by Grammy Award winners James Fauntleroy and Larrance Dopson based in Inglewood, CA, which takes a unique and disruptive approach to world-class music education.
For additional information on Origins: An NFL Collection, the brands, and the pop-up shop event, visit NFL.com/origins.
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About Origins: An NFL Collection
Origins: An NFL Collection is a grassroots merchandise collaboration program aimed at highlighting design talent in NFL event host cities. At the NFL, our grounding belief is that “What you create is linked to what created you. When you share your art, you share your origins.” The name was chosen to highlight and celebrate the amazing stories every brand has and the communities that uplift and support them. To learn more, visit NFL.com/origins.
About Bella Doña
Bella Doña was born and raised in LA and is here for everyone from around the way. Co-founded by best friends LaLa Romero and Natalia Durazo, with its roots in Chicano and LA culture, Bella Doña is proud to celebrate the spirit of sisterhood. We are here to continue a legacy of pride and show the world how we get down. To learn more, follow @BellaDonaLA.
About Bricks & Wood
Bricks & Wood is a South Central, Los Angeles-based apparel company that is focused on storytelling through manufacturing, design, and collaborations. Our products are inspired by the everyday walks of life within South Central. We use our platform to not only change the narrative of fashion but to also give smaller communities like South Central a larger platform that showcases high standard creativity from places less fortunate. To learn more, follow @BricksAndWood.
About Circulate
Circulate was founded by Corey Populus in February 2018. Circulate is inspired by different themes, feelings, and culture of the past, present, and future while using design to get the message across. Therefore, we strive to make quality garments that will circulate amongst our community until the end of time. To learn more, follow @Circulate.
About Rip N Repair
Rip N Repair is a collective of creatives embracing its heritage, exploring different eras, and the identity of being Asian in America. Inherent on anti-establishment, bad habits, and graphic-led approach, the brand takes its cues from Korean riot culture, manga, and the spirit of LA’s subculture. To learn more, follow @RipNRpr.
About 1500 Sound Academy
Located in Inglewood, CA, 1500 Sound Academy strives to produce passionate sound creators with mentorship, positive mindset, and professional development. Featuring state-of-the-art facilities, an award-winning staff and unique curriculum, 1500 Sound Academy functions as a gateway between school and career by providing instruction in current and emerging business practices of the music industry for creators around the world. For more information, visit https://www.1500sound.academy.
COURTESY NFLmedia.com
