NFL News: Divisional Round Coverage Averages 38.2 Million Viewers for a Total Viewership of More Than 152 Million

Four Games Average 38.2 Million Viewers (TV+Digital) –

Highest Divisional Round Average on Record

Average Minute Audience on All Digital Platforms of 1.6 Million –

Highest Digital AMA on Record for Divisional Round

Total of 63.3 Billion Minutes of Super Wild Card & Divisional Round Coverage Consumed –

Highest on Record Through Divisional Round

For the Divisional Round of the NFL playoffs, the four games averaged 38.2 million viewers (TV+Digital) which resulted in a duplicated total of over 152 million*.

The 38.2 million average ranks as the highest Divisional Round average on record (dates back to 1988), and is up +20% vs. 2020 and up +12% vs. 2019.

Additionally, nearly half of all Americans using television in NFL windows during the Divisional Round were watching NFL games with a share of 49.3% – the highest share on record for the Divisional Round.

Digitally, the Divisional Round produced an average minute audience of 1.6 million across NFL, Yahoo Sports and broadcaster platforms – ranking as the highest digital AMA on record for the Divisional Round, and up +47% vs. 2020 and up +88% vs. 2019.

To date, the NFL playoffs are averaging 33.6 million viewers (TV+Digital) – ranking as the highest average through the Divisional Round since 2015-16 (34.4 million) and up +21% vs. 2020. There have been a total of 63.3 billion minutes of Super Wild Card Weekend and Divisional Round coverage consumed across TV+Digital – the highest on record through the Divisional Round, and up +20% vs. 2020 and up +29% vs. 2019.

Source: Nielsen, Adobe Analytics and first party digital

*A unique reach figure will be available on 1/26. The “over 152 million” figure combines average audiences from all four games so it is not unduplicated


NFL Media is comprised of NFL Network, NFL RedZone, NFL Films,, the NFL app and streaming service, the NFL Channel.

Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps.

For fans on the go, all NFL Network programming can be streamed live through the NFL app and NFL Network app on smartphones, tablets, PCs and connected TV devices (Amazon Fire TV, Android TV, Apple TV, PlayStation 4, Roku and Xbox One). Access is available for NFL Network subscribers of participating TV providers. For more information, go to



Posted in NFL
Cleveland Browns News
1 month ago