NFL News: Over 102 Million Total Viewers Tune In for Super Wild Card Weekend


Over 34 Billion Total Minutes Consumed Across All Platforms –

Highest Total on Record

Average Minute Audience on All Digital Platforms of 1.4 Million –

Highest Digital AMA on Record for Wild Card Weekend

For Super Wild Card Weekend, over 102 million total viewers tuned in over the course of Saturday, Sunday and Monday, and the six games averaged 30.5 million viewers (TV+Digital).

The 30.5 million average viewers are up +21% vs. 2020 and is the second-highest Wild Card Weekend average since 2015-16.

Additionally, there were over 34 billion total minutes of Super Wild Card Weekend coverage consumed across all platforms – up +17% vs. 2020 and the highest total on record (dates back to 1988).

Digitally, Super Wild Card Weekend produced an average minute audience of 1.4 million across NFL, Yahoo Sports and broadcaster platforms – ranking as the highest digital AMA on record for Wild Card Weekend, and up +35% vs. 2020 and up +72% vs. 2019.

Source: Nielsen Media Research, Adobe Analytics, and first party digital


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