New York, NY – (November 18, 2021) –The National Football League (NFL) announced today an opportunity for fans to receive complimentary virtual commemorative tickets in the form of non-fungible tokens (NFTs) after attending select games from Thanksgiving through the end of the 2021 NFL season. The limited-edition commemorative NFTs produced in collaboration with Ticketmaster will provide fans with a keepsake in the growing space of digital collectible NFTs.
Fans who purchase tickets for select games through the NFL Ticketing Network (Ticketmaster, StubHub, or SeatGeek), and attend, will be eligible to receive a virtual commemorative ticket. Fans will access the virtual commemorative ticket through an email that they will receive postgame, and then be able to manage the NFT in a dedicated NFL NFT marketplace powered by Ticketmaster.
“Creating more one-to-one experiences through innovation and technology is a high priority across the League and clubs,” said Bobby Gallo, SVP of Club Business Development at the NFL. “Leveraging the emerging world of NFTs is a new and exciting way for us to create additional value and to further engage with fans who attend select games by providing a virtual commemorative ticket. There is no better time than the upcoming holiday season to kick off this fun and engaging fan experience, starting with the Chicago Bears and Detroit Lions Thanksgiving Day matchup.”
In addition to the commemorative NFTs given to fans after attending select games, the marketplace will also offer a limited number of digital collectible NFTs across all 32 clubs for fans to purchase and collect. Fans will also have the opportunity to trade or sell their commemorative NFTs.
“These special NFTs give fans a keepsake to remember the game they attended and share the experience with their friends online,” said Brendan Lynch, EVP, Enterprise & Revenue at Ticketmaster. “As we continue to invest and innovate in this space, we’re proud to partner with the NFL to help fans unlock a whole new way to extend their game day experience.”