NFL News: Week 1 drew approximately 100 Million Viewers watching the NFL

  • Week 1 averaged 17.4M  viewers, +7% YoY on TV+Digital and the 2nd-highest Week 1 viewership over the last 5 seasons (2017-2021, behind 2019)
    • NFL games ranked as the top 6 telecasts for the Mon-Sun broadcast week
    • 23.2 billion total minutes were consumed; largest Week 1 minutes total since 2016
  • The two National windows on Sunday drew 6.3 billion total minutes, the highest on record for a Week 1 National window (records date back to 1988)
  • Thursday Kickoff (DAL@TB) delivered 26.4M viewers, ranking as NBC’s most-watched Kickoff game since 2015
  • NBC averaged 22.8M viewers for its Thursday/Sunday games (driven by Kickoff), up +11% YoY
  • MNF averaged 15.3M viewers on ABC+ESPN+E2, up +59% vs. last year’s doubleheader on ESPN alone, and the most-watched Week 1 MNF game since 2013 (PHI@WAS, 16.5M) 

COURTESY NFLmedia.com

Posted in NFL
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