Continues Sportradar’s Leadership Position Within North American Market
NEW YORK (June 29, 2021) – Sportradar, a leading global provider of sports betting and sports entertainment products and services, and the National Hockey League today announced a landmark 10-year global partnership, naming Sportradar the Official Betting Data Rights, Official Betting Streaming Rights and Official Media Data Rights Partner of the NHL, as well as an Official Integrity Partner of the NHL.
With a strong emphasis on fan engagement, Sportradar and the NHL will work together to expand the reach of the League by leveraging Sportradar’s diverse and versatile technology solutions, providing fans with deeper access and enhanced insights into the game. As part of the robust partnership, Sportradar – the NHL’s Official Global Data Distributor since 2015 – will distribute the NHL’s official data and statistics to media, technology and sports betting companies worldwide, including real-time data from the NHL’s new Puck and Player Tracking technology. The deal also awards Sportradar rights to provide sports betting operators with live streams of NHL games via the operators’ digital betting platforms available in legalized markets.
“As the global leading provider of sports data for the media and betting industry, Sportradar has the unique expertise to help us deliver stats, insights and video content to our fans, who are extremely tech-savvy and constantly crave new and compelling ways to engage with our sport,” said NHL Commissioner Gary Bettman. “The capabilities, versatility and global scale of Sportradar’s platforms and products will assist us in providing fans, media and sports betting companies around the world with a greater depth of data and more immersive experience with the game. We’re thrilled to continue and deepen our important partnership with Sportradar and look forward to delivering a best-in-class fan experience through our collaborations over the next decade.”
“The NHL has been a terrific partner for Sportradar for nearly seven years and we look forward to collaborating with them in an expanded manner to continue increasing the global reach of the league, while delivering ground-breaking products and services to our customers,” said Carsten Koerl, Global CEO, Sportradar. “This agreement truly highlights the global, multi-vertical, wide-ranging capabilities of Sportradar’s technology solutions and reflects how we use data to create engaging, personalized experiences for our partners and customers.”
As part of the strategic alliance, the NHL and Sportradar are teaming up to develop sports betting partnerships outside of North America utilizing ad:s, Sportradar’s data-driven marketing solution, as seen in the NHL’s recent international sports betting partnerships with Olybet and Tipsport. Sportradar will also continue as an Official Integrity Services Provider of the NHL, utilizing the company’s Universal Fraud Detection System (UFDS) to proactively help safeguard and ensure the integrity of its competition by monitoring global gaming activity and trends worldwide.
Sportradar is a leading global provider of sports betting and sports entertainment products and services. Established in 2001, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs 3,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 720,000 matches annually across 75 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
About the NHL
The National Hockey League (NHL), founded in 1917, consists of 31 Member Clubs and proudly welcomes its 32nd franchise, the Seattle Kraken, for the 2021-22 season. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network in the U.S., Sportsnet and TVA in Canada, Viaplay in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV. Fans are engaged across the League’s digital assets on mobile devices via the free NHL App; across nine social media platforms; on SiriusXM NHL Network Radio; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable