Despite backlash from supporters, Columbus Crew SC reveals rebranding logos

Evolves to Columbus Soccer Club

May 10, 2021

COLUMBUS – Columbus Soccer Club today announced updated brand marks while embracing the Crew’s history and tradition of the Club and its trademark Black & Gold colors. The Crew’s new marks set to elevate the city of Columbus, recognizing the global stage of soccer and the opportunity to represent the city for which they play. The new crest will be used interchangeably with Columbus SC and for download and usage, media assets are available at the links below.

“The current direction of our Club and our city provides a natural time to examine our identity going forward,” said Crew President & General Manager Tim Bezbatchenko. “Our identity and brand evolution includes a shift in our mindset to be consistent contenders on the pitch, but also includes evolving our look both in the community and across competitions. With the upcoming completion of our new, modern, dynamic stadium, our world-class OhioHealth Performance Center, and coming off an MLS Cup championship, our marks are aligned with where we are headed as a city and as an organization. We are proud to represent Columbus on the global stage of soccer and aspire to help elevate the city and honor it for what it has done for the Club. We are Columbus Soccer Club, we are The Crew, and we will always be the Black & Gold.”

The Icon C indeed represents the Crew primarily and also Columbus. The state of Ohio flag forms the overall shape of the shield. The new marks authentically incorporate symbols (checker flag to present the diversity of our fans, Ohio state flag to represent Ohio’s first MLS team, Short North arches and stadium geometry to inspire our new font) meaningful to the region and our supporters and represent an evolution of the Club’s tradition.

Columbus SC (Soccer Club) is the first club in Major League Soccer. The Crew is operated by The Edwards Family and Haslam Sports Group. The Black & Gold are the 2020 MLS Cup Champions. The Club won its first MLS Cup championship in 2008 and also won the 2002 Lamar Hunt U.S. Open Cup as well as MLS Supporters’ Shield titles in 2004, 2008 and 2009. The 2021 campaign is Columbus SC’s 26th season in MLS as well as the Club’s final season at Historic Crew Stadium — the first soccer-specific stadium in the United States – and the Crew’s inaugural season at New Crew Stadium.

Website: | Twitter: @ColumbusCrew | Instagram: @ColumbusCrew | Hashtag: #Crew96 | | App: | Stadium: Historic Crew Stadium | Training Facility: Columbus SC Training Center at Obetz | Future Training Facility (2021): OhioHealth Performance Center | New, downtown stadium coming July 2021