Turner Sports and National Hockey League Announce Seven-Year Multimedia Rights Agreement Beginning with 2021-22 Season
TNT to Crown Champion with Stanley Cup Final and Extensive Stanley Cup Playoffs Coverage; Rights to Up to 72 Exclusive Live Regular Season Games, Including NHL Winter Classic Each Season
Comprehensive Agreement Also Highlighted by Live Streaming Rights; Expansive Digital and Highlight Rights for Bleacher Report and More
Turner Sports, a division of WarnerMedia, and the National Hockey League have reached a multi-faceted, seven-year agreement set to begin with the 2021-22 season, it was announced today by Jeff Zucker, Chairman, WarnerMedia News & Sports, and NHL Commissioner Gary Bettman. This historic multimedia rights agreement will bring the Stanley Cup Final and Stanley Cup Playoffs to TNT and TBS for the first time, along with providing Turner Sports rights to up to 72 regular season games and the NHL Winter Classic each season.
The multi-year agreement is highlighted by TNT crowning a champion through its exclusive live coverage of the Stanley Cup Final in three of the seven years; half of the Stanley Cup Playoffs each year (half of the Conference Finals, First and Second Round games); and rights to up to 72 exclusive national regular season games each season. Additionally, TNT will exclusively present the NHL Winter Classic each year, among other live events. Live game and studio coverage details, along with programming plans, will be announced in the months ahead.
“This agreement with the National Hockey League brings one of the most prestigious championships in sports to TNT and fuels our entire Turner Sports and Bleacher Report portfolio with even more premium content for many years to come,” said Zucker. “We’re delighted to spotlight the world’s best hockey league on our leading networks, while continuing to further elevate this marquee property through an ever-expanding array of digital platforms in the years to come.”
“Turner Sports is known for its outstanding sports coverage, quality and innovation and we are thrilled that this new partnership will provide our fans with the content they love on the platforms and devices of their choice,” said Commissioner Bettman. “TNT is a proven and acclaimed destination for sports fans and we will also benefit from the deep connection Bleacher Report has with young digital-savvy fans. Having WarnerMedia join the NHL family as co-rightsholders for the next seven years gives us incredible reach, positions us well for the future as the media landscape continues to evolve, and will fuel continued growth for the NHL and our Clubs.”
The multimedia agreement between Turner Sports and the National Hockey League includes live streaming and digital rights across WarnerMedia – including HBO Max – and a wide spectrum of screens and platforms such as mobile, web, tablets and connected devices.
- Live streaming and simulcast rights for HBO Max;
- Turner Sports will have TV Everywhere rights that will allow its networks to make its NHL games and related programming available to authenticated subscribers across all WarnerMedia platforms;
- Expansive digital and highlight rights for Bleacher Report;
- Through its transformative partnership with the NHL, Turner Sports and Bleacher Report will have the ability to create ancillary programming, events and bespoke digital experiences for the next generation of hockey fans.
About Turner Sports
Turner Sports, a division of WarnerMedia, is an industry leader in the delivery of premium sports content across all platforms, widely recognized for its long-standing partnerships with the NBA, Major League Baseball and NCAA Division I Men’s Basketball Championship and now the National Hockey League. The Turner Sports portfolio also includes two of the hottest digital destinations for young sports fans in Bleacher Report and House of Highlights, along with the B/R Live streaming platform and ELEAGUE, a leading gaming and esports entertainment brand. Turner Sports co-manages NBA Digital – comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA App and NBAGLEAGUE.com – as well as NCAA.com and the NCAA March Madness Live suite of products.