By Lydia Jane Allison
MOUNT LAUREL, N.J. — Sept. 5, 2025 — NFL Films and X today announced the launch of Inside the NFL on X, the first in-season video series on X Originals, premiering September 8. With Inside the NFL on X, NFL Films reimagines its flagship weekly sights-and-sounds series, delivering to fans premium content in a digital format.
Hosted by Ryan Clark, Emmy® Award-winning analyst and a Super Bowl champion safety for the Pittsburgh Steelers, and produced by NFL Films, Inside the NFL on X will feature over 240 short-form episodes throughout the 24-week NFL season.
For nearly a half century, Inside the NFL has been the gold standard for weekly NFL highlights and analysis, showcasing previously unseen angles of pivotal game action and behind-the-scenes audio.
Premiering on the X timeline on Monday, Sept. 8, at least 10 short episodes will be released weekly through the Super Bowl.
Inside the NFL Exclusives on X:
· Mic’d Up Moments: Unfiltered, first-to-air access captured by NFL Films’ signature audio.
· Big Game Edits: Cinematic recaps of the week’s most thrilling matchups, powered by NFL Films’ legendary cinematography, exclusive sideline sound, and mic’d-up players and coaches.
· Wire Watch: NFL stars react to their own mic’d up footage, offering candid insights fans won’t find anywhere else.
· Virtual Roundtable: Ryan Clark leads in depth panel discussions on the issues, trends and storylines defining the NFL season.
“Inside the NFL has been the core of what we produce at NFL Films for nearly fifty years,” said Keith Cossrow, NFL Films head of content. “This partnership with X allows us to reengineer the show for a new generation, delivering our signature work directly to fans all over the world faster than ever before.”
“We could not be more excited to continue building on the momentum of NFL Top 100 with another celebrated format in Inside the NFL,” said Mitchell Smith, X’s head of original content. “NFL Films’ ability to find new and innovative ways to reinvent storied IP for a direct-to-consumer audience is second to none.”
“Quickly turning around access-driven content and delivering it to the X timeline — where their fans already are — will undoubtedly make for a massive success,” Smith added.
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