By StephanieLee Elliott
Honda Returns as Official Automotive Partner of the National Hockey League in the United States
- Honda Continues Commitment to Creating Memorable Experiences for Hockey Fans
- NHL® and Honda Debut New Video Series Highlighting the League and Clubs’ Sustainability Initiatives
- Honda is Committed to Global Goal of Achieving Carbon Neutrality for All Products and Corporate Activities; Targeting Sales of 100% Zero Emission Vehicles in North America by 2040
NEW YORK, (Feb. 11, 2025) – Honda and the National Hockey League (NHL®) today announced a multiyear renewal of their longstanding United States partnership, an enduring collaboration that has brought together the NHL and Honda fanbases since the start of the 2007-08 NHL season, and this year begins a unique and shared focus on sustainability.
As the League’s Official Automotive Partner in the United States, Honda will continue its presence at several marquee events – including NHL Winter Classic®, 4 Nations Face-Off™, which begins tomorrow night, and NHL Stadium Series™ on March 1, where Honda will serve as the title sponsor of the Honda NHL PreGame fan festival in Columbus, Ohio. Also this season, NHL fans are getting a first-look at the all-new 2026 Passport TrailSport – the most rugged and capable Honda SUV ever – arriving at Honda dealerships today, plus the all-electric Honda Prologue and Honda CR-V Hybrid SUVs.
Honda Supports NHL Sustainability Efforts
Honda will present a new NHL video series that educates fans about the NHL’s sustainability platform and highlights Honda’s longstanding commitment to sustainability. From its humble origins as a game played across frozen ponds, hockey has long been synonymous with an appreciation and respect for the great outdoors. To pay tribute to these roots, and showcase changes within the League to help make the game more environmentally responsible, the “Skating to Sustainability” video series will debut during the 4 Nations Face-Off™ and then run across NHL and Honda digital and social channels and on air during nationally televised games on ESPN in the United States.
Honda Commitment in Pursuit of Challenging Global Goal of Zero Emissions
Honda is transforming its operations to realize its global goal of zero environmental impact by 2050, including a challenging goal to achieve carbon neutrality for all products and business operations. Toward this goal, Honda is striving to make battery-electric and fuel cell electric vehicles represent 100% of new vehicle sales by 2040. Honda also recently marked an industry-leading 25-year milestone of hybrid-electric vehicle sales in America. Honda recently held the world premiere of the first two models in the company’s new Honda 0 Series line of battery electric vehicles at the 2025 Consumer Electronics Show (CES) – the Honda 0 SUV and Honda 0 Saloon prototypes. Production models based on both prototypes will be produced in the U.S. at the Honda EV Hub in Ohio, beginning in 2026.
“As we enter a new era of innovation with Honda products and advance our commitment to a sustainable future, we are pleased to continue our relationship with the NHL and hope to connect with NHL fans for more unforgettable experiences that align with this direction,” said Phil Hruska, Senior Manager of Marketing for Honda. “We look forward to creating truly memorable moments for hockey fans for years to come.”
“Honda is one of our longest standing partnerships in the United States and we’re thrilled that they’re continuing their incredible support of the NHL and the sport of hockey. We’re excited to welcome fans to the Honda NHL All-Star Game next season on Long Island and continue delighting fans through hockey inspired activations across our jewel events, rightsholders, and League media channels,” said Kyle McMann, NHL Senior Vice President, Global Business Development. “This extended partnership will see Honda engage fans across the hockey ecosystem, including with a significant presence for the upcoming 4 Nations Face-Off tournament. We’re also looking forward to launching, alongside Honda, our new Skating to Sustainability video series that will educate fans on important League environmental sustainability efforts.”
Honda In-Game and Media Presence Throughout the NHL Season
Throughout the NHL regular season and Stanley Cup® Playoffs, Honda will have brand presence on Digitally Enhanced Dasherboards, the League’s advanced approach to dasherboard advertising during all nationally broadcast NHL games on ESPN and TNT in the U.S. Fans will also see the Honda brand displayed on camera visible virtual slot in-ice ads during NHL regular season games and Stanley Cup® Playoffs games broadcast on ESPN and TNT in the U.S.
To further support the partnership, Honda will also run media across the NHL’s digital and social platforms to engage fans and consumers.
About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic and Accord, along with the HR-V, CR-V, Passport, Prologue and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. The Honda electrified vehicle lineup, representing more than a quarter of total sales in 2024, includes the all-electric Prologue SUV, hybrid-electric Accord, CR-V, and Civic, and Fuel-Cell-electric CR-V e:FCEV. A hybrid Prelude is set to join the lineup late this year.
Honda has been producing automobiles in America for over 40 years and currently operates 8 major manufacturing facilities in North America. In 2024, more than 99% of all Honda vehicles sold in the U.S. were made in North America, with 60% made in America, using domestic and globally sourced parts.
More information about Honda is available in the Digital FactBook.
About the NHL
The National Hockey League (NHL), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 260 countries and territories through its rightsholders including ESPN, WBD Sports and NHL Network in the U.S.; Prime Video, Sportsnet and TVA Sports in Canada; and via SiriusXM NHL Network Radio™, Sports USA and TuneIn; and reaches fans worldwide with games available to stream in every country.
Fans are engaged across the League’s digital assets on mobile devices via the free NHL App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. NHL Productions develops compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL’s social and digital platforms.
The NHL is committed to building healthy and vibrant communities using hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL’s social impact platform, NHL Unites, reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. Through the NHL’s investments in communities across North America, the League is expanding access and opportunity for people of all backgrounds and abilities to play hockey. Last season, a record number of girls and boys stepped onto the ice and tried hockey for the first time. The NHL’s premiere ball hockey program, NHL STREET, continues its expansion into NHL and non-NHL markets, offering fun and affordable hockey for youth. And in arenas Leaguewide, more than 350 cultural celebrations nights are held, celebrating fans of all backgrounds. The League’s efforts continue to foster more inclusive environments and grow the game through a greater diversity of participants.
COURTESY HONDA AND NHL PUBLIC RELATIONS
