Jim McCoy Asociate VP of Marketing Nationwide Insurance on 2024 NCHC August 2024.mp3
Jim McCoy is charged with strategy development, implementation, and measurement of all sponsorships in Nationwide’s sports marketing portfolio.
This includes Nationwide’s official relationships with the NFL, the Memorial Tournament, National Women’s Soccer League, Minor League Baseball, the Columbus Blue Jackets (NHL), the Columbus Crew (MLS), the Columbus Clippers (MiLB), the Columbus Zoo and Aquarium, and the Columbus Marathon. Jim also manages personal services agreements with Peyton Manning, Dale Earnhardt Jr., Anthony Muñoz, and numerous Walter Payton NFL Man of the Year winners.
McCoy has more than 20 years of sports marketing and event management experience. Since joining Nationwide in 2004, he has been building, diversifying and managing the company’s sports marketing portfolio. Under McCoy’s leadership, Nationwide was named 2010 NASCAR Marketer of the Year and nominated for a 2014 Ex award for the Nationwide Children’s Hospital 200.
INFORMATION COURTESY NATIONWIDE COMMUNICATIONS
