By Joe Coopersmith
Collaboration introduces Surfside’s beach-inspired drinks to Nationwide Arena
COLUMBUS, OHIO – The Columbus Blue Jackets today announced a new multi-year partnership with Surfside, naming the brand the Official Hard Tea and Lemonade of the Columbus Blue Jackets. Surfside offers an award-winning lineup of vodka-based iced teas and lemonades that are non-carbonated, only 100 calories and made with real tea and juice.
As the newest member of the Blue Jackets partner family, Surfside will have a strong in-arena presence with dasherboard signage, digital assets, and concourse activations throughout the season. Fans will also have opportunities to sample Surfside products at select games and events at Nationwide Arena, further enhancing the gameday experience.
“We’re excited to welcome Surfside as a partner and to introduce a new flavor to The 5th Line,” said Blue Jackets Vice President of Corporate Partnerships Ryan Shirk. “Just like the atmosphere at our games, Surfside embodies energy, fun, and community, and we’re looking forward to elevating the game-day experience together at Nationwide Arena.”
Launched in 2022 by Stateside Brands, the ready-to-drink canned cocktail brand has quickly gained an ever-growing loyal following, proudly claiming #1 top growth spirits brand worldwide from 2022 to 2024 according to IMPACT Databank. Known for its beach-inspired vibes and delicious taste, Surfside is for those looking for a low calorie, no bubbles, full-flavored drink that pairs perfectly with great company.
“Blue Jackets’ fans are uniquely passionate, and we are extremely excited to integrate the Surfside brand in with this organization,” said Matt Quigley, President and Co-Founder of Stateside Brands. “Rinkside to the upper bowl, come puck drop, there’s no better way for The 5th Line to enjoy a game at Nationwide Arena than with a Surfside in-hand.”
For more information about Surfside, visit www.drinksurfside.com. For more on the Columbus Blue Jackets, visit www.BlueJackets.com.
About Surfside
Surfside is a line of iced tea + vodka and lemonade + vodka canned cocktails recognized for its delicious full flavor taste and sunset stripes for good vibes ahead. Since launching in 2022 Surfside has experienced a meteoric rise from a beloved Philly ready-to-drink brand to achieving triple-digit growth within each of the last two years, becoming the #1 spirit-based Iced Tea & Lemonade category leader. Surfside was named the #1 top growth spirits brand worldwide from 2022 to 2024 by IMPACT Databank and honored as a 2025 “Growth Brands Awards Rising Star” winner by Beverage Information Group. These honors build on a list of notable recognitions such as Brewbound’s 2024 “Beyond Beer Company of the Year,” VinePair’s 2024 “Next Wave Rising Drinks Brand of the Year” and The Spirits Business’ 2025 “RTD Brand Champion.”
Surfside is owned by Stateside Brands. At 4.5% ABV, Surfside is made with premium vodka and real tea and real juice with just 2g of sugar, 100 calories and 0 bubbles. Surfside is a perfect complement for a day at the beach, on the course, or at your favorite sporting event. To learn more, visit www.drinksurfside.com and follow on Instagram @drinksurfside.
– CBJ –
Information on all Blue Jackets ticketing options, including 2025-26 season tickets, can be obtained by calling (614) 246-3350 or visiting BlueJackets.com/tickets. Single-game tickets for all regular season home games at Nationwide Arena are also on sale. Fans may purchase single-game tickets on the CBJ App or by visiting BlueJackets.com or Ticketmaster.com.
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