Ohio State to Host Third Annual Buckeye Fashion Market at Ohio Stadium

Enjoy an evening of Buckeye Fashion, Food and Fandom

23, 2025, bringing together Ohio State licensed fashion, food, and fandom for a one-of-a-kind retail

and fan experience.

fans access to exclusive new collections, event-only discounts, and early holiday shopping

opportunities. Tickets are $10 for general admission and free registration for Ohio State students.

event in the nation.

Moderated by NBC4’s Monica Day, the discussion will feature industry leaders, entrepreneurs, and

university voices as they explore how fashion is redefining sports culture, fueling fan identity, and

driving innovation in licensed merchandise. Panelists will include:

• Lily Shimbashi — Founder & CEO, Sports.ish

• Whitney Bansin — Founder & CEO, The Wild Collective

• Dr. Melissa Shivers — Senior Vice President of Student Life, The Ohio State University

• Jacy Sheldon — WNBA Guard, Washington Mystics and Ohio State Alumna

• Spotlight on new Ohio State collections from top licensed brands

• Event-only shopping discounts

• Runway fashion show hosted by NBC4’s Monica Day

• Appearances by Brutus and the Ohio State Dance Team

• When: Thursday, October 23, 2025

• Time: 4:00 – 8:00 PM EST

• Where: Ohio Stadium, Net Jets Landing (Huntington Club Entrance)

• Tickets: https://go.osu.edu/buckeyefashionmarket2025pr