Fans have overwhelmingly shown their affinity for the Blues’ heritage branding, especially during the three Winter Classic games that featured jerseys from that era. Surveys confirmed these throwback styles as fan favorites, with the 2017 Winter Classic jersey earning the top spot in a 2024-25 season bracket contest.

Fans spoke, and we listened—modernized versions of the heritage jerseys are here to stay. Rooted in a city known for its resilience and passion, the St. Louis Blues Hockey Club proudly introduces new tertiary marks, allowing fans to showcase their Blues and STL pride while honoring the unbreakable bond between team and city.