MAHWAH, NJ – Volvo Cars is now the Official Luxury Vehicle of the Boston Red Sox as part of a new, five-year partnership with the storied baseball team. The collaboration marks an exciting chapter for both iconic names, reinforcing shared values of community and connection.

As Volvo Cars celebrates 70 years in the United States, the Swedish luxury automaker continues to deepen its roots in communities it has been a part of for decades. Boston is one of the company’s first and most important markets. Fenway Park, a beloved symbol of New England culture and a historic gathering place for fans of America’s favorite pastime, now also serves as a key touchpoint for Volvo, which has had a presence in the region almost since the brand first came to America in 1955.

Starting this season, Red Sox fans will see a Volvo logo featured prominently on the center field garage door during all regular-season home games. Just as Volvo is redefining the road ahead with its growing lineup of fully electric vehicles, the automaker is also presenting the Electric Play of the Game – an in-game feature on WEEI radio, highlighting the standout play of the game – connecting fans to the action in dynamic new ways. Through this strategic brand placement, Volvo is helping fans transition seamlessly from the iconic experience of Fenway to the luxurious experience of driving a Volvo.

“As a company with a 70-year legacy in the U.S., partnering with one of America’s most iconic baseball teams in one our most established markets was a perfect opportunity,” said Brett Lyons, Head of the Northeast Region, Volvo Car USA. “Aligning with the Boston Red Sox allows us to connect with an engaged and loyal customer base, while deepening our roots in the region and creating memorable experiences that reflect the shared values of both brands.”