By Basil Stroh
Youth Advisory Board Launches for Seventh Season to Engage with Young Fans in the United States and Canada
NHL Public Relations
NEW YORK/TORONTO (May 14, 2025) – For the seventh straight year, the National Hockey League (NHL®) will accept applications for NHL Power Players™, a youth advisory board which brings together young hockey fans, ages 13-17, to provide input to the NHL on hockey-related topics important to their generation. Starting today through June 11, fans may apply here to be considered for participation in the program.
The NHL will select up to 25 young hockey fans from across the U.S. and Canada based on the unique and innovative ideas they want to share with the League related to their local communities and hockey in general. There will be a multi-step application process to be selected.
This new class of NHL Power Players will participate in remote meetings conducted throughout the season to provide the League with honest and unbiased suggestions and opinions on a myriad of topics including community engagement, marketing of the sport, and events to help accelerate fandom amongst their peer group. Selected participants will serve as an advisor for one season, which will correspond with the 2025-26 NHL season.
“We’re thrilled to launch the seventh season of NHL Power Players. This program continues to provide us invaluable insights from the next generation of hockey fans,” said Heidi Browning, NHL Senior Executive Vice President & Chief Marketing Officer. “Their feedback plays a vital role in shaping how we grow the game and helps us better understand what matters most to young audiences and how we can continue to evolve the NHL experience for the future.”
NHL Power Players will have the opportunity for their voice to be heard by the NHL, learn about the business side of sports, and develop lasting friendships with fellow NHL Power Players. They will also get unique opportunities, including invitations to attend NHL tentpole events. Participants chosen for NHL Power Players will be announced in advance of the 2025-26 NHL season. Fans ages 13-17 years old living in the U.S. or Canada are eligible to apply.
Legal Disclaimer
Privacy Notice: Personal information collected in connection with the NHL Power Players™ Youth Advisory Board will be treated in accordance with the NHL Power Players™ Youth Advisory Board Privacy Notice. Applicants are required to complete a multi-step application process, which may include a video submission and phone or video interview. If selected for a position on the Advisory Board, NHL will collect and use any feedback or ideas provided, and some of this information may be shared with NHL member clubs. Parent or legal guardian consent is required to participate in the Advisory Board. Participation is subject to the NHL Power Players™ Youth Advisory Board Terms.
About the NHL
The National Hockey League (NHL), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 260 countries and territories through its rightsholders including ESPN, WBD Sports and NHL Network in the U.S.; Prime Video, Sportsnet and TVA Sports in Canada; and via SiriusXM NHL Network Radio™, Sports USA and TuneIn; and reaches fans worldwide with games available to stream in every country.
Fans are engaged across the League’s digital assets on mobile devices via the free NHL App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. NHL Productions develops compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL’s social and digital platforms.
The NHL is committed to building healthy and vibrant communities using hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL’s social impact platform, NHL Unites, reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. Through the NHL’s investments in communities across North America, the League is expanding access and opportunity for people of all backgrounds and abilities to play hockey. Last season, a record number of girls and boys stepped onto the ice and tried hockey for the first time. The NHL’s premiere ball hockey program, NHL STREET, continues its expansion into NHL and non-NHL markets, offering fun and affordable hockey for youth. And in arenas Leaguewide, more than 350 cultural celebrations nights are held, celebrating fans of all backgrounds. The League’s efforts continue to foster more inclusive environments and grow the game through a greater diversity of participants.
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