By Myrtle Davies

NHL Public Relations

February 26, 2025 (NEW YORK) – Todd Snyder, America’s leading menswear designer, and Fanatics have teamed up with the National Hockey League (NHL) to launch the Todd Snyder by Fanatics for NHL collection. This limited-edition collaboration—marking the second release between the two brands—redefines what it means to wear fan gear. Designed for sophisticated fans who seek both luxury and team pride, the collection takes classic fan apparel and elevates it into chic, timeless wardrobe staples. (Photos and video available here.)

Todd Snyder by Fanatics for NHL merges Todd’s signature attention to detail and use of premium materials, including cashmere sweatshirts, Canadian fleece full-zips, hoodies, and more. Each piece celebrates the legacy and spirit of the NHL’s teams, with an initial launch featuring the Carolina Hurricanes, Chicago Blackhawks, Edmonton Oilers, Florida Panthers, Los Angeles Kings, Montreal Canadiens, New York Islanders, New York Rangers, Tampa Bay Lightning, Toronto Maple Leafs, Utah Hockey Club and the Vancouver Canucks. The collection will evolve over time and include all NHL teams in the future.

This collection comes to life through a campaign featuring New York Rangers legend, Stanley Cup champion and U.S. Hockey Hall of Famer Mike Richter, alongside current New York Rangers forward and rising star Will Cuylle.

“This continued partnership with Fanatics is a natural extension of my love for blurring the lines between luxury and sport,” says Todd Snyder, Founder and President of Todd Snyder. “We’ve taken classic fan gear and reinvented it with luxe materials and modern tailoring, from Italian cashmere rugby shirts to Canadian Fleece knitwear. It’s about celebrating team spirit with a sense of refinement.”

In joining with Fanatics, this collection will be delivered straight to fans by the leader in licensed sports merchandise and a longtime partner of the NHL.

“Hockey is a sport I’ve always loved to watch, and I’ve always admired how it has some of the most stylish and tailored players in sports. Partnering with Fanatics and the NHL was a natural choice,” says Snyder. “They’ve revolutionized how fans connect with their teams, and we saw an opportunity to merge their innovation in sports apparel with our dedication to quality and design. Together, we’re creating fan gear that feels just as at home on the runway as it does in the arena.”

“We are thrilled to take our partnership with Todd Snyder to the next level by releasing this latest limited-edition collection, which caters to the NHL’s incredibly passionate fans in several of the preeminent hockey markets,” said Joe Monahan, President of Fanatics Brands. “Our ability to partner with the NHL and offer these elevated products at scale across a variety of locations – which will only grow and evolve over time – allows us to continuously reach fans looking for more unique options to fill out their wardrobes on gamedays and beyond.”

“We are thrilled to partner with Todd Snyder and Fanatics on a new collection,” said NHL Chief Brand Officer and Senior Executive Vice President Brian Jennings. “This collaboration is part of our continued efforts to celebrate the intersection of hockey, culture and lifestyle. We look forward to the expansion of this collection from 12 clubs to all 32 teams.”

The Todd Snyder by Fanatics for NHL collection will be available February 26, 2025, at 2 p.m. ET. An edited selection will be available at ToddSnyder.com, while the full collection will be sold exclusively at Fanatics.com, NHLShop.com, and select NHL team store locations including Madison Square Garden.

Some of Todd’s favorite pieces from the collection include:

The Cashmere Rugby Shirt

This classic rugby silhouette combines two of Todd’s favorite things: an athletic style in luxe ultra-soft cashmere. It’s knit with a waffle stitch for subtle texture and a super soft and plush feel and features the traditional rugby stripes. A chenille team patch sits at the chest, with overlock stitching throughout in a nod to the style’s athletic roots. And finally, the easy fit is complemented by a vented step hem.

The Canadian Fleece Oversized Hoodie

The look is inspired by some of Todd’s favorite vintage varsity styles from the 80s and 90s, which carries through in the flocked logo patches at the chest and sleeve. The midweight fleece is made in Canada and cut and sewn at WS, a family-owned factory outside Toronto that has been making sweats the old-fashioned way for decades. Premium details include a sturdy double-layered, drawstring-free hood that will hold its shape and tipping at the ribbed trim

The Cashmere Crewneck Sweatshirt

This super soft sweater-meets-sweatshirt is made from pure long-staple Italian cashmere, but sports athletic-inspired details like ribbed trim, a dorito stitch at the crewneck collar and ribbed side seam panels. The vintage-inspired logo at the chest is complemented by the knit-in stripes at the sleeves all in tonal colors.

ABOUT TODD SNYDER

Known for his sophisticated take on redefining how to dress the modern gentleman, Todd Snyder’s collections draw from Savile Row tailoring, vintage military apparel, and classic American workwear, making timeless pieces relevant for the well-dressed man. Based in New York, Snyder meticulously sources elegant materials from around the world, creating designs that are both smart and refined.

Prior to launching his own label, Todd held leading roles at Ralph Lauren, The Gap and J.Crew. In 2011, he launched his own brand, quickly earning acclaim. GQ dubbed him “The Man Who Taught Men To Love Clothes” and praised his New York flagship as “The Menswear Temple We’ve Been Waiting For.” Snyder has been nominated four times for the CFDA Menswear Designer of the Year, three times for the CFDA Swarovski Menswear Award, and was a CFDA/Vogue Fashion Fund finalist. In 2024, he received the WWD Honors Menswear Designer of the Year. Snyder also serves as Creative Director for Woolrich Black Label, the premium collection of the iconic American heritage brand.

Todd made a grand return to the runway in Italy at Pitti Uomo as the Designer Showcase in January 2024. He then marked his return to New York Fashion Week in September, debuting his SS25 “Villa America” Collection after nearly five years away.

Snyder currently operates 19 stores with four slated for 2025 openings. Todd Snyder New York is a wholly owned subsidiary of AEO, Inc. (NYSE: AEO)

ABOUT FANATICS COMMERCE

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

ABOUT THE NHL

The National Hockey League (NHL), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 260 countries and territories through its rightsholders including ESPN, WBD Sports and NHL Network in the U.S.; Prime Video, Sportsnet and TVA Sports in Canada; and via SiriusXM NHL Network Radio™, Sports USA and TuneIn; and reaches fans worldwide with games available to stream in every country.

Fans are engaged across the League’s digital assets on mobile devices via the free NHL App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. NHL Productions develops compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL’s social and digital platforms.

The NHL is committed to building healthy and vibrant communities using hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL’s social impact platform, NHL Unites, reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. Through the NHL’s investments in communities across North America, the League is expanding access and opportunity for people of all backgrounds and abilities to play hockey. Last season, a record number of girls and boys stepped onto the ice and tried hockey for the first time. The NHL’s premiere ball hockey program, NHL STREET, continues its expansion into NHL and non-NHL markets, offering fun and affordable hockey for youth. And in arenas Leaguewide, more than 350 cultural celebrations nights are held, celebrating fans of all backgrounds. The League’s efforts continue to foster more inclusive environments and grow the game through a greater diversity of participants.

COURTESY NHL PUBLIC RELATIONS