By Lydia Jane Allison

Efforts Focused on Sustainability, Youth Wellness, Military Appreciation, Social Justice, Among Other Causes

NEW YORK — Jan. 23, 2025 — Super Bowl LIX will leave a lasting impact on the New Orleans community through nearly 40 charitable events and activations, fostering meaningful engagement and creating a positive philanthropic legacy that endures long after the big game.

Super Bowl Week community activities include numerous events to uplift underserved communities throughout the New Orleans region, Salute to Service events to honor our nation’s military and veterans, activations to engage local youth, community greening initiatives and volunteer projects involving the Walter Payton NFL Man of the Year Award presented by Nationwide nominees.

Throughout the week, the NFL will partner with local stakeholders for a series of community greening projects to reduce the environmental impact of Super Bowl LIX and create a “green legacy” in the greater New Orleans region. In the week leading up to the big game, projects will be implemented to plant trees and make improvements at Hardin Park in New Orleans, create a coastal forest to mitigate storm damage in the town of Madisonville, and install a living shoreline along Louisiana’s southern coast to help protect against further land loss due to natural disasters and rising sea levels.

The NFL will connect with the military community through Salute to Service, the NFL’s initiative to honor, empower and connect with active-duty service members, veterans and their families. Alongside partners the Bob Woodruff Foundation (BWF) and Move United, the week will begin with the USA Wheelchair Football League Salute to Service Championship game, bringing veterans together through football. The week will continue with Salute to Service Military Appreciation Day, providing free admission for active-duty service members, veterans, and their families to Super Bowl Experience presented by Panini. Additionally, the NFL and Salute to Service charitable partner USO will host a special baby shower event for military families with a newborn or expecting a baby.

The United States Marine Corps will perform the flyover at Super Bowl LIX. Through Salute to Service, the NFL thanks service members year-round and is proud to showcase the USMC’s elite pilots and air crew operating a formation of V-22 Osprey aircraft at the league’s biggest event. The USMC will demonstrate the Osprey’s multi-functional capabilities, including flying vertically as a helicopter and horizontally as a plane. The NFL is proud to host the Military District of Washington’s multi-service military honor guard to proudly showcase our nation’s colors during the National Anthem.

Through the NFL’s Inspire Change social justice initiative, the NFL is collaborating with Second Harvest Food Bank and the New Orleans Recreation Department Commission to address food insecurity in the Lower Ninth Ward community. As part of the event, the NFL is funding a new Second Harvest Makin’ Groceries Mobile Market, a mobile grocery store that will improve access to nutritious food in this community.

The NFL will support the LGBTQ+ community throughout the week in New Orleans in a number of ways. The fourth annual “A Night of Pride with GLAAD” presented by Smirnoff celebrates LGBTQ+ inclusion in sports, and the future of sports for all. The NFL will also welcome youth and their families from the New Orleans Pride Center for a special flag football clinic at the Play Football Field presented by Invisalign at the Super Bowl Experience presented by Panini. Participants will be coached in flag football techniques by members of the Crescent City Football League, National Gay Flag Football League and USA Football coaches.

The Super Bowl LIX Source program brings Super Bowl-related contracts, professional development and networking opportunities to more than 200 local, diverse businesses in the New Orleans area. In partnership with the New Orleans Super Bowl Host Committee, the local, minority, woman, person with disabilities, LGBTQ+ and veteran-owned businesses in the program participated in both virtual and in-person business development workshops to prepare their businesses to compete for Super Bowl LIX contracts and various jobs the game will bring to New Orleans. NFL Source suppliers have secured contracts to work a myriad of jobs over the days and months leading up to Super Bowl LIX, including catering, transportation, entertainment, décor, staging, construction, security, and more.

The NFL will also bring awareness to the vital work of local organizations that address domestic violence, sexual assault and trafficking in the New Orleans area, as part of its annual Unsung Heroes Celebration. The NFL will host a special brunch and fireside chat celebrating and thanking employees, advocates, and volunteers from these organizations for their hard work and dedication in this space.

Throughout the week, the NFL will engage with local youth through the Character Playbook initiative and NFL PLAY 60. The NFL Character Playbook Speaker Series – Super Bowl LIX event will bring together students from across the country to discuss the importance of building healthy relationships. In addition, the NFL will host 1,000 students from across New Orleans for the annual NFL PLAY 60 Kids Day, where youth will have the opportunity to participate in PLAY 60 themed fitness zone stations.

Every year, the NFL seeks to leave a lasting legacy in the surrounding communities of the Super Bowl host city through the Super Bowl Legacy Grant Program. Through a joint $3 million contribution from the NFL Foundation and the New Orleans Super Bowl Host Committee, the Super Bowl Legacy Grant Program will provide vital funds to local nonprofits with proven track records of benefiting underserved groups in New Orleans. This year’s grants will support local nonprofits in areas including education, health and wellness, social justice, and youth and young adults.

More information about all of this year’s Super Bowl community events can be found below.

SCHEDULE CALENDAR LISTED BY DATE

All event times in CT

Events are closed to general public unless otherwise noted

Date	Name of Event	Topic	Time	Location	Contact
Friday, Jan. 31	Coastal Forest Tree Planting & Wetlands Restoration Event	Community – Sustainability	9 a.m. – 1 p.m.	Maritime Museum Boat Launch (133 Mabel Drive, Madisonville, LA)	Ellie Hamblen, [email protected] Heather Sessa, [email protected]
Saturday, Feb. 1	Hardin Park Tree Planting & Neighborhood Cleanup	Community – Sustainability	2 – 4 p.m.	Hardin Park (2500 New Orleans St, New Orleans)	Ellie Hamblen, [email protected] Heather Sessa, [email protected]
Sunday, Feb. 2	Super Bowl LIX Source Member Celebration	Inclusion	6 – 9 p.m.	Empire (2222 Poydras St, New Orleans)	Morgan Rubin, [email protected]
Monday, Feb. 3	Living Shoreline Oyster Reef Project	Community – Sustainability	10 a.m. – 2 p.m.	Theogene B. Melancon Boat Launch and John Boudreaux Pier (24359 Old Hwy 1, Golden Meadow, LA)	Ian Martin, [email protected]
Monday, Feb. 3	Salute to Service Wheelchair Football Game	Community – Military Appreciation	11 a.m. – 1 p.m.	Super Bowl Experience presented by Panini (Ernest N. Morial Convention Center, Hall I-2, 1300 Convention Center Blvd)	A’Maiya Allen, [email protected]
Tuesday, Feb. 4	Vincent Country Safe Zone Activity Day	Community	9 a.m. – 2:30 p.m.	Garyville/Mt. Airy Math and Science Magnet School (240 LA-54, Garyville, LA)	Traci Otey Blunt, traci@blunt-groupstrategies.com
Tuesday, Feb. 4	Intuit for Education NFL Inspire Change Event	Community – Inspire Change Social Justice	10 a.m. – 1:30 p.m.	Super Bowl Experience presented by Panini (New Orleans Ernest N. Morial Convention Center)	Morgan Rubin, [email protected]
Tuesday, Feb. 4	Players Coalition Coaches Training with the Center For Healing & Justice Through Sport	Community –Social Justice	2 – 4 p.m.	The Hope Center – New Hope Missionary Baptist Church (1807 Rev John Raphael Way, New Orleans)	Tori Holloway, [email protected]
Tuesday, Feb. 4	Screening of 100 Yards of Hope	Community – Sustainability	6 – 8 p.m.	Nunez Community College (3710 Paris Road, Chalmette, LA)	Ian Martin, [email protected]
Wednesday, Feb. 5	NFL Character Playbook Speaker Series Event	Community – Character Education	9 – 10:30 a.m.	Bricolage Academy (2426 Esplanade Ave, New Orleans)	A’Maiya Allen, [email protected]
Wednesday, Feb. 5	NFL PLAY 60 Kids Day	Community – Youth Engagement	9:30 a.m. – 12:30 p.m.	Pan American Stadium (194 Zachary Taylor Dr, New Orleans)	Ian Martin, [email protected]
Wednesday, Feb. 5	Players Coalition & STEM NOLA Festival	Community – Social Justice	9 a.m. – 12 p.m.	Arthur Ashe Charter School (1456 Gardena Drive, New Orleans)	Tori Holloway, [email protected]
Wednesday, Feb. 5	Inspire Change Community Celebration	Community – Inspire Change Social Justice	12:30 – 2:30 p.m.	Sanchez Multi-Service Center (1616 Fats Domino Ave, New Orleans)	Morgan Rubin, [email protected]
Wednesday, Feb. 5	Authenticity in Action	Inclusion	1 – 3 p.m.	BB’s Stage Door Canteen at the National World War II Museum (945 Magazine St, New Orleans)	Josephine Martinez, [email protected]
Wednesday, Feb. 5	Salute to Service Military Appreciation Day at Super Bowl Experience	Community – Military Appreciation	3 – 10 p.m.	Super Bowl Experience presented by Panini (New Orleans Ernest N. Morial Convention Center)	Megan Mendoza, [email protected]
Wednesday, Feb. 5	Salute to Service Military Mom Baby Shower with the USO at Super Bowl Experience	Community – Military Appreciation	4:30 – 6 p.m.	River Terrace at Super Bowl Experience presented by Panini (New Orleans Ernest N. Morial Convention Center)	Ian Martin, [email protected]
Wednesday, Feb. 5	Crucial Catch Live Presented by Cigna	Community – Cancer Awareness and Prevention	5 – 7 p.m.	Joy Theater (1200 Canal Street, New Orleans)	A’Maiya Allen, [email protected]
Wednesday, Feb. 5	Pride Flag Football Clinic	Community	6 – 7 p.m.	Play Football Field presented by Invisalign at Super Bowl Experience presented by Panini (Ernest N. Morial Convention Center)	Ian Martin, [email protected]
Wednesday, Feb. 5	Oyster Night in New Orleans	Community – Sustainability	N/A	Participating restaurants across New Orleans	Troy Gilbert, [email protected]
Wednesday, Feb. 5	Super Bowl Soulful Celebration	Community	7:30 p.m.	Mahalia Jackson Theater of Performing Arts (1419 Basin St, New Orleans)	Tosha Whitten, [email protected]
Wednesday, Feb. 5 –Saturday Feb. 8	CPR Instruction by AHA at Super Bowl Experience	Community	3 – 10 p.m.	Super Bowl Experience presented by Panini (Ernest N. Morial Convention Center)	Linzy Cotaya, [email protected]
Wednesday, Feb. 5 –Saturday Feb. 8	Champions of Change	Community –Social Justice	3 – 10 p.m.	Super Bowl Experience presented by Panini (Ernest N. Morial Convention Center)	Lauren Givner, [email protected]
Thursday, Feb. 6	NFL Unsung Heroes Celebration	Community	N/A	N/A	A’Maiya Allen, [email protected]
Thursday, Feb. 6	GENYOUth Super School Meals Celebration	Community- Youth Engagement	8:30 – 11:30 a.m.	Benjamin Franklin High School (2001 Leon C Simon Dr, New Orleans)	Eric Slutsky, [email protected]
Thursday, Feb. 6	Super Bowl Legacy Grant Press Conference	Community –NFL Foundation	10:30 a.m. – 1 p.m.	Treme Recreation Community Center (900 N Villere St, New Orleans)	Ian Martin, [email protected]
Thursday, Feb. 6	Players Coalition Presents: Building Black Wealth Convening	Community –Social Justice	11:30 a.m. – 1:30 p.m.	Radio Row (New Orleans Ernest N. Morial Convention Center)	Kristen Wentzel, [email protected]
Thursday, Feb. 6	NFL PLAY 60 Fitness Break	Community – Youth Engagement	12 p.m.	Virtual	Linzy Cotaya, [email protected]
Thursday, Feb. 6	Fritz Pollard Alliance Foundation 20th Annual Johnnie L. Cochran, Jr. Salute to Excellence Awards	Inclusion	12 p.m.	Hyatt Regency (601 Loyola Avenue, New Orleans)	John Graves, [email protected]
Thursday, Feb. 6	HBCU Day at Super Bowl Experience	Community-Strength of HBCUs	3 – 10 p.m.	Super Bowl Experience presented by Panini (Ernest N. Morial Convention Center)	A’Maiya Allen, [email protected]
Thursday, Feb. 6	Game On: Visa Brings Financial Football to Louisiana Schools	Community – Youth Engagement	9 a.m.	Warren Easton Charter High School (3019 Canal St, New Orleans)	Megan Maiale, [email protected]
Friday, Feb. 7	Walter Payton NFL Man of the Year Community Event	Community – Youth Engagement	9:30 – 11:30 a.m.	Rosenwald Recreation Center (1120 S Broad St., New Orleans)	Ian Martin, [email protected]
Friday, Feb. 7	NFL Player Care Foundation Super Bowl Career Fair	Player Care Foundation	10:30 a.m. – 4 p.m.	Sheraton New Orleans (500 Canal Street, New Orleans)	A’Maiya Allen, [email protected]
Friday, Feb. 7	Unity Summit	Community	1 – 3:30 p.m.	Xavier University in the Mary & William McCaffrey Ballroom	Anisha Chakrabarti, [email protected]
Friday, Feb. 7	Play Football Middle School Field Day	Youth Football	3:30 – 5:30 p.m.	Super Bowl Experience presented by Panini (Ernest N. Morial Convention Center)	Avis Roper, [email protected]
Friday, Feb. 7	4th Annual A Night of Pride with GLAAD	Inclusion	8 – 11 p.m.	New Orleans	Morgan Rubin, [email protected]
Saturday, Feb. 8	Super Bowl Breakfast	Community	8 – 10 a.m.	Ernest N. Morial Convention Center (900 Convention Center Blvd, New Orleans)	Darrin Gray, Darrin.Gray@athletesinaction.org
Saturday, Feb. 8	Play Football Family Festival	Youth Football	10 a.m. – 1 p.m.	Hahnville High School (200 Tiger Drive, Boutte, LA)	Avis Roper, [email protected]
Saturday, Feb. 8	Salute to Veterans, Hosted by the NFL and Little Caesars	Community – Military Appreciation	12 – 1:30 p.m.	Bastion Community of Resilience (1901 Mirabeau Ave. New Orleans)	Ian Martin, [email protected]
Saturday, Feb. 8	Taste of the NFL	Community	4 – 7 p.m.	The National WWII Museum (945 Magazine St, New Orleans)	Eric Slutsky, [email protected]

COASTAL FOREST TREE PLANTING & WETLANDS RESTORATION EVENT

In partnership with Pontchartrain Conservancy, NFL Green, the Super Bowl LIX Host Committee, Verizon and Entergy will join 50 volunteers to plant 600 tree saplings to restore and stabilize an area of wetlands near the endangered Tchefuncte Lighthouse. The planting project, to take place on Friday, Jan. 31 from 9 a.m. – 1 p.m. at the Maritime Museum Boat Launch (leaving from boat launch – 133 Mabel Drive, Madisonville, LA), will help to protect a historic landmark and provide a storm surge buffer for the town. Boats will leave the dock at 9 a.m. and 10 a.m. to bring volunteers and media to the site.

HARDIN PARK TREE PLANTING & NEIGHBORHOOD CLEANUP

On Saturday, Feb. 1 from 2 – 4 p.m., a tree planting at the historic Hardin Park in New Orleans’ 7th Ward (2500 New Orleans Street) will take place to beautify the park and provide shade and cooling near the playground around the perimeter. Park benches will be installed, and a neighborhood cleanup will take place. Community volunteers will join project partners NFL Green, the New Orleans Super Bowl Host Committee, the New Orleans Saints, Councilman Eugene J. Green, City of New Orleans Departments of Parks and Parkways, New Orleans Recreation Development Commission, Verizon and the Host Committee’s partners: Entergy, Dow Chemical and Venture Global.

SUPER BOWL LIX SOURCE MEMBER CELEBRATION

The Super Bowl LIX Source member celebration, hosted by the NFL and the New Orleans Super Bowl Host Committee, will congratulate member businesses on their successful participation in the Super Bowl LIX Source Program with highlights on program accomplishments. The event program will recognize key program contributors and high-performing members as well as acknowledge supporting NFL buyers, sponsors, and partners. Attendees will enjoy a variety of local foods and spirits provided by Super Bowl LIX Source members and member business owners will be eligible to participate in a Super Bowl ticket raffle. Finally, the event will conclude with the official closing of the Super Bowl LIX Source Program under its NFL configuration and mark the commencement of its legacy era, in which the NFL will be passing ownership of the program to the local club, the New Orleans Saints. The event will take place on Sunday, Feb. 2 from 6 – 9 p.m. at Empire (2222 Poydras St, New Orleans).

LIVING SHORELINE OYSTER REEF PROJECT

South Louisiana is experiencing some of the fastest rates of land loss on the planet, a crisis caused by sea level rise, hurricanes and deprivation of sediment from coastal wetlands. The consequences of floods, storm surge, wave action, and reduced wildlife habitat have disproportionately affected disadvantaged and underserved communities. The severity of the situation is on full display in Leeville, where much of the town has been lost. During Super Bowl week on Monday, Feb. 3 from 10 a.m. – 2 p.m., NFL Green and the New Orleans Super Bowl Host Committee will join special forces veterans from FORCE BLUE, the Coalition to restore coastal Louisiana (CRCL), and community volunteers to move 59 tons of bagged oyster shells into the water near the boat ramp in Leeville, Lafourche Parish, creating a living shoreline that will provide habitat for new oysters and other wildlife to slow the rate of erosion. The location is Theogene B. Melancon Boat Launch and John Boudreaux Pier Leeville, LA boat ramp and fishing pier in Lafourche Parish (24359 Old Hwy 1, Golden Meadow, LA 70357).

Volunteers will also plant thousands of marsh grasses. The project will contribute to storm surge protection for inland communities. The 59 tons of oyster shells were collected by CRCL and Chefs Brigade, a consortium of Gulf Coast restaurants, chefs and caterers working to preserve Louisiana’s coast, and through a grant from NOAA. Chefs Brigade’s mobile restaurant partners and off-bottom oyster partners will be on-site to provide a taste of New Orleans to volunteers and media. NFL Green and Super Bowl LIX Committee are partnering with CRCL, FORCE BLUE, Lafourche Parish, Verizon, Entergy, Dow Chemical and Venture Global for the Living Shoreline Project. Media are welcome to join the volunteers on a chartered bus from New Orleans to Leeville at 8 a.m. or join onsite. The drive is approximately 90 minutes from New Orleans.

ALUTE TO SERVICE WHEELCHAIR FOOTBALL GAME

Alongside NFL Salute to Service partner, the Bob Woodruff Foundation (BWF) and Move United, a BWF-NFL Salute to Service grantee, the NFL will host a wheelchair football game comprised of all Veterans for the USA Wheelchair Football League Championship game. Since 2020, more than 1,000 veterans, athletes with disabilities, coaches and officials have participated in USA Wheelchair Football League programs with funding from the NFL and BWF, growing their skills and love for football. The event will take place on Monday, Feb. 3 from 11 a.m. – 1 p.m. at Super Bowl Experience presented by Panini (Ernest N. Morial Convention Center, Hall I-2, 1300 Convention Center Blvd.).

VINCENT COUNTRY SAFE ZONE ACTIVITY DAY PRESENTED BY CIGNA HEALTHCARE

The “Vincent Country Safe Zone Activity Day,” a Love Thy Neighbor CDC event co-founded by NFL Executive and Legend Troy Vincent Sr. and his wife, Tommi Vincent, is set to take place on Tuesday, Feb. 4 at Garyville/Mt. Airy Math and Science Magnet School (MMS). The event will take place from 9 a.m. – 2:30 p.m. for students and include a special Staff and Faculty Empowerment Session from 4 – 6 p.m.

This year, the event will also welcome students from Fifth Ward Elementary School, offering a day packed with fun, food, wellness, and engaging sports activities, including NFL Flag, for over 650 students in grades Pre-K through 8th. The Vincent family, alongside NFL Legends, current NFL players, and corporate partners, continues to drive meaningful change in Super Bowl city communities. Now in its eighth year, the Vincent Country Safe Zone Activity Day has positively impacted over 3,400 students and 400 educators while contributing more than $575,000 in funds and wish list items to participating schools.

INTUIT FOR EDUCATION NFL INSPIRE CHANGE EVENT

To celebrate Super Bowl LIX in New Orleans, Intuit and the NFL are partnering to educate local high school students on financial literacy through Intuit’s Intuit for Education program. Aligned with the NFL’s Inspire Change initiative, the NFL and Intuit will invite approximately 400 local high school students and teachers from multiple schools in the New Orleans area who will be able to utilize and benefit from Intuit’s free financial curriculum long-term. Attendees will be invited to participate in interactive icebreakers, listen to an engaging panel with New Orleans Saints Linebacker Demario Davis, and apply their learnings in real-world breakout sessions. The event will conclude with a student reception as well as Intuit x Super Bowl LIX branded giveaways for attendees.

PLAYERS COALITION COACHES TRAINING WITH THE CENTER FOR HEALING & JUSTICE THROUGH SPORT

The Players Coalition invites you to join the Center for Healing & Justice through Sport for a two-hour interactive training for New Orleans area coaches and youth leaders on Tuesday, February 4 from 2-4 p.m. at The Hope Center – New Hope Missionary Baptist Church (1807 Rev John Raphael Way). This trauma-informed training focuses on helping coaches foster healing-centered spaces for their athletes through movement-based activities, games, and reflective debriefs.

SCREENING OF 100 YARDS OF HOPE

On Tuesday, Feb, 4, Nunez Community College will host a screening of 100 Yards of Hope, the story of a partnership between the National Football League, FORCE BLUE special ops military veterans, marine scientists, environmental agencies and Super Bowl Host Committees to restore a coral reef and in the process, restore a sense of purpose and mission to highly skilled military veterans. The documentary and an interactive panel discussion about 100 Yard of Hope and Super Bowl LIX coastal restoration projects in New Orleans will be presented to students, faculty and community members.

NFL CHARACTER PLAYBOOK SPEAKER SERIES EVENT

On Wednesday, Feb. 5 from 9 – 10:30 a.m., the Character Playbook Speaker Series – Super Bowl LIX event will bring together panelists from around the League, students local to New Orleans and students from across the country who have participated in Character Playbook to discuss themes found in the course, Character Playbook – Building Healthy Relationships.

Local students at Bricolage Academy (2426 Esplanade Ave, New Orleans) will have the opportunity to gather for a live panel discussion and participate in activities around character education. The panel discussion also will be hosted virtually for classrooms across the country interested in participating. Funded by the NFL Foundation, Character Playbook is a digital education resource that supports positive character development, mental wellness and healthy relationships in middle and high school students. The Healthy Relationships program is available nationally to middle school students at no cost to K-12 schools, having reached more than 3 million students nationwide.

NFL PLAY 60 KIDS DAY

On Wednesday, Feb. 5 from 9:30 a.m. – 12:30 p.m. the NFL will host 1,000 students from local schools in New Orleans to participate in a day of play at Pan American Stadium (194 Zachary Taylor Dr, New Orleans, LA 70130). Students will participate in PLAY 60 themed fitness zone stations and NFL players, cheerleaders, and team mascots will meet and greet the kids. Students will take home a PLAY 60 kitted bag that includes fitness resources to encourage them to live a healthy life.

NFL PLAY 60 is the league’s national youth health and wellness platform, empowering millions of youth to get physically active for at least 60 minutes a day.

PLAYERS COALITION & STEM NOLA FESTIVAL

The Players Coalition is hosting the STEM NOLA Festival on Wednesday, Feb. 5 from 9 a.m. – 12 p.m. at Arthur Ashe Charter School (1456 Gardena Dr.). This 3-hour community event celebrates Science, Technology, Engineering, and Math, engaging 1,200 students and their families. The festival emphasizes the importance of education and accessibility in fostering the next generation of leaders.

INSPIRE CHANGE COMMUNITY CELEBRATION

To address food insecurity in the Lower Ninth Ward, the NFL is collaborating with Second Harvest Food Bank and the New Orleans Recreation Department Commission to make a positive impact in the community. The NFL is funding a new Second Harvest Makin’ Groceries Mobile Market to travel to the Lower Ninth Ward on a regular basis, launching with an event on Wednesday, February 5, at Sanchez Multi-Service Center (1616 Fats Domino Ave, New Orleans). The Makin’ Groceries Mobile Market provides low-cost healthy food options to community members and will circulate through the Lower Ninth Ward and other communities that lack grocery options going forward.

The launch event will include food distribution with seniors who spend time at the Sanchez Center, and time spent with a group of players from the NFL Legends Community. The NFL and Second Harvest will also work with students at the Dr. King Charter School as part of the event.

AUTHENTICITY IN ACTION

On Wednesday, Feb. 5 from 1 – 3pm at the BB’s Stage Door Canteen in the World War II Museum, The NFL’s Office of Diversity & Inclusion will be partnering with RISE and the New Orleans Saints on a critical conversation on cultural representation within brand marketing. This event will include a premiere of ‘Shallow Water’, an NFL Network feature.

Additionally, the event will showcase a panel discussion with New Orleans artist and Super Bowl LIX logo designer Tahj Williams, New York Liberty Chief Brand Officer, Shana Stephenson, and Vice President of Brand Strategy for the New Orleans Saints, Nancy Gold. The panel will be moderated by University of Michigan Professor and author Dr. Marcus Collins.

SALUTE TO SERVICE MILITARY APPRECIATION DAY AT SUPER BOWL EXPERIENCE

On Wednesday, Feb. 5 from 3 – 10 p.m. at the Super Bowl Experience presented by Panini (New Orleans Ernest N. Morial Convention Center), the NFL will host Salute to Service Military Appreciation Day for service members, veterans, and their families. This day provides free entry to all active-duty service members, veterans and their families that accompany them in partnership with the NFL’s Salute to Service partner, Wounded Warrior Project. Tickets are available at all regular ticketing windows. Salute to Service is the League’s year-round effort to Honor, Empower, and Connect with our nation’s service members, veterans, and their families. It is grounded in deep partnerships with nonprofits and organizations that support the military community in the United States and across the world.

SALUTE TO SERVICE MILITARY MOM BABY SHOWER WITH THE USO AT SBX

On Wednesday, Feb. 5 from 4:30 – 6 p.m., the NFL and Salute to Service charitable partner, USO, will invite 75 military families with a newborn or expecting a baby to attend the Salute to Service military mom baby shower during the Super Bowl Experience’s Military Appreciation Day at Super Bowl Experience presented by Panini (River Terrace). The NFL and USO will provide care packages with baby blankets, diaper bags, baby socks and more. The military moms will come from all over the Gulf region and include families from all services including Army, Navy, Air Force, and Marines.

 

CRUCIAL CATCH LIVE PRESENTED BY CIGNA

Through the NFL’s Crucial Catch initiative, the NFL and American Cancer Society have teamed up at Super Bowl LIX in New Orleans to host Crucial Catch LIVE presented by Cigna, which will take place Wednesday, Feb. 5 from 5 – 7 p.m. at Joy Theater (1200 Canal St., New Orleans). This event is a panel discussion featuring players, legends, influencers, and cancer experts sharing their cancer journeys and raising awareness about cancer prevention and encouraging early detection, to ultimately save lives from cancer.

 

PRIDE FLAG FOOTBALL CLINIC

The NFL will host its third annual Pride Flag Football Clinic for youth and their families and allies from the New Orleans Pride Center, an organization that brings together programs, resources, and services to the meet the needs of the LGBTQ+ community in the New Orleans area. Coaches for the clinic will include USA Football coaches, and representatives from the National Gay Flag Football League and a local flag league serving the LGBTQ+ community, the Crescent City Football League. The event will include messages of allyship and support for the LGBTQ community from members of the NFL family, including NFL players and representatives. The event will take place on Wednesday, Feb. 5 from 6 – 7 p.m. at the Super Bowl Experience presented by Panini (Ernest N. Morial Convention Center) on the Play Football Field presented by Invisalign.

 

OYSTER NIGHT IN NEW ORLEANS

Restaurants across New Orleans will host an Oyster Night on Wednesday, Feb. 5 to celebrate the “protein that built New Orleans,” promote and support the Super Bowl living coastal restoration project and the work being done by area restaurants. Coalition to Restore Coastal Louisiana (CRCL) and Chefs Brigade will collect discarded oyster shells and repurpose them to restore shorelines to help prevent further coastal erosion. Oyster specials will be on the menu at all participating restaurants, and all shells will be collected to help preserve Louisiana’s coastline. A list of participating restaurants (Chefs Brigade restaurant partners throughout New Orleans and neighboring Parishes) can be found at OysterNight.org. Living Shoreline coastal restoration partners from NFL Green, Coalition to Restore Coastal Louisiana (CRCL) and FORCE Blue will be available to media at select restaurant locations throughout the day.

 

SUPER BOWL SOULFUL CELEBRATION

The 26th Annual Super Bowl Soulful Celebration, an official NFL-sanctioned event and a cornerstone of Super Bowl weekend for over a quarter of a century, unites music, faith, and football in the heart of the Big Easy for an unforgettable evening of inspiration on Wednesday, Feb. 5. Held at New Orleans’ historic Mahalia Jackson Theater of Performing Arts, the live television taping honors the rich cultural tapestry of the Crescent City. With unforgettable performances by award-winning artists from diverse genres such as R&B, Gospel, and Country, the soulful harmonies of the NFL Players Choir, heartfelt tributes to NFL players and leaders, and a celebration of resilience under the theme “Keep Going,” the event will shine a spotlight on the unique elements that make New Orleans the crown jewel of the South.  Past artists include Kirk Franklin, Patti LaBelle, Earth, Wind & Fire, Yolanda Adams, T-Pain, Mary Mary, Snoop Dogg, Mickey Guyton, Gladys Knight, Robin Thicke, and more.

The show premieres on Saturday, Feb. 8 at 8 p.m. ET/7 p.m. CT as a primetime special on FOX, the official broadcast home of Super Bowl LIX.  In addition, after the initial airing, the special will be available on demand via the FOX Sports App, FOXSports.com, HULU, Tubi and FOX Soul.

 

CPR INSTRUCTION PROVIDED BY AMERICAN HEART ASSOCIATION AT SUPER BOWL EXPERIENCE

From Wednesday, Feb. 5 through Saturday, Feb. 8 at the Super Bowl Experience presented by Panini, American Heart Association will give those in attendance a chance to join the Nation of Lifesavers and learn Hands-Only CPR at the Mobile CPR Unit. During this engaging and interactive instruction, attendees will learn the two simple steps to help save a life and practice compression skills gaining confidence and capabilities to respond in a cardiac emergency. This activation is part of the NFL’s ongoing partnership with American Heart Association to help create healthier lifestyles across the NFL family.

 

CHAMPIONS OF CHANGE

RISE will host Champions of Change at Super Bowl Experience presented by Panini. Participants will be taken on an immersive, multi-sensory journey designed to educate, evoke empathy, and inspire change. Fans who visit Champion of Changes learn about the historic intersection of sports and social justice through our digital timeline, the RISE Road to Progress; they have an opportunity to hear firsthand accounts of the role race has played in the lives of star athletes and sports leaders in our virtual locker room, Walk in Their Shoes. They can demonstrate their commitment to racial equity by taking the RISE Pledge to End Racism and learn how to further their education and become leaders for social justice in their communities.

 

NFL UNSUNG HEROES CELEBRATION

To celebrate and thank employees and volunteers from local organizations that address domestic violence, sexual assault and trafficking in the New Orleans area, the NFL will host its annual Unsung Heroes Celebration on Thursday, Feb. 6. The event features an uplifting brunch and a fireside chat with special guests from the NFL family, including players, who will thank and honor the invited guests for their hard work and dedication in this space. Attendees will enjoy a meal and beverages, while mingling and partaking in a volunteerism activity to benefit a local DV/SA organization.

 

GENYOUTH SUPER SCHOOL MEALS CELEBRATION

On Thursday, Feb. 6 from 8:30 – 11:30 a.m., GENYOUth will host a celebratory Super School Meals culmination event at Benjamin Franklin High School (2001 Leon C Simon Dr, New Orleans). GENYOUth’s Super School Meals is a Super Bowl LIX community initiative that is equipping schools in high-need Louisiana communities with school meal equipment packages to increase equitable access and participation in nutrient-rich school meals and tackle student hunger. In collaboration with purpose-driven partners including the New Orleans Super Bowl Host Committee and Dairy MAX, and corporate sponsors Amazon Access, Domino’s Smart Slice, Frito-Lay North America, PepsiCo Foundation, and The Quaker Oats Company, the celebratory event will feature NOLA Public School officials and students, NFL New Orleans Saints Linebacker Demario Davis, and special guests.

 

SUPER BOWL LEGACY GRANT PRESS CONFERENCE

The NFL seeks to leave a lasting legacy in the surrounding communities of the Super Bowl host city through the Super Bowl Legacy Grant Program. This year, more than $3 million in grant funding – supported by a $1.5 million grant from the NFL Foundation and matched by the New Orleans Super Bowl Host Committee and its partners – will help support local nonprofits with proven track records of benefiting underserved groups in New Orleans. Grants will support local organizations in areas including education, health and wellness, social justice, and youth and young adults.

The Super Bowl Legacy Grant Press Conference will take place on Thursday, Feb. 6 from 10:30 a.m. – 1 p.m. at the Treme Recreation Center (900 N Villere St, New Orleans).

 

PLAYERS COALITION PRESENTS: BUILDING BLACK WEALTH CONVENING

The Players Coalition invites credentialed media and players to a dynamic discussion about “Building Black Wealth”, on Thursday, Feb. 6 at the Super Bowl Media Center’s radio row from 11:30 a.m. – 1:30 p.m. In partnership with Louisiana Appleseed, this convening will focus on heirs’ property legislation, exploring its national impact, Louisiana-specific challenges, and practical steps individuals can take to secure financial protections. Attendees will hear from players and key stakeholders, gaining insights on how players, teams, and communities can engage in this important work.

NFL PLAY 60 FITNESS BREAK

On Thursday, Feb. 6 at 12 p.m., the American Heart Association and the NFL invite students from across the country to tune into the NFL PLAY 60 Super Bowl LIX Fitness Break to learn more about the benefits of physical activity for minds and bodies. The Fitness Break broadcast teaches kids about the importance of good health and well-being and offers opportunities to get moving alongside NFL teams. The virtual broadcast features segments on how you can integrate more movement into everyday games and activities to achieve 60 minutes a day of play. NFL PLAY 60 grant winners of $1,000 were awarded to 32 schools throughout the country will be announced in the broadcast. Schools can register now at: Heart.org/NFLPLAY60.

 

GAME ON: VISA BRINGS FINANCIAL FOOTBALL TO LOUISIANA SCHOOLS

Visa is hosting an interactive game of Financial Football for 100 students at Warren Easton Charter High School, where NFL athletes will huddle up and discuss the importance of financial education. The Madden-style video game is designed to teach middle and high school-aged students essential money management skills and has been played more than 12 million times by students and other players. In addition, Visa is inviting schools from across the state to host virtual Financial Football events. These virtual events will allow Louisiana’s students to get in on the game day action and help them learn more about personal finance in a fun and engaging way.

 

FRITZ POLLARD ALLIANCE FOUNDATION 20th ANNUAL JOHNNIE L. COCHRAN, JR. SALUTE TO EXCELLENCE AWARDS

The Fritz Pollard Alliance Foundation will host its 20th Annual Johnnie L. Cochran, Jr., Salute to Excellence Awards on Thursday, Feb. 6 at 12 p.m. to recognize the achievements and long-standing commitment of individuals and organizations dedicated to promoting diversity and inclusion. This year, the awards luncheon will feature a panel discussion – Female Trailblazers: Women who are Driving the Sports Industry. Dasha Smith, executive vice president and chief administrative officer of the NFL, will moderate a panel of influential women in the sports industry. Commissioner Roger Goodell will attend and give remarks. Jeffrey Pash, executive director and general counsel, will receive the Dan M. Rooney Lifetime Achievement Award, for his career of dedication to improve the workplace environment of football. NFL teams will also be honored for community service. The awards luncheon and panel will be held at the Hyatt Regency in New Orleans (601 Loyola Avenue).

 

HBCU DAY AT SUPER BOWL EXPERIENCE

HBCU Day at Super Bowl Experience is a celebration of the rich culture of Historically Black Colleges and Universities in Louisiana. The NFL is proud of the legacy and history of student-athletes from HBCUs, as they have exemplified a standard of excellence on and off the field. At HBCU Day on Thursday, Feb. 6, fans can enjoy a battle of the bands, exclusive giveaways, panel discussions and more. Undergraduate HBCU students will be offered complimentary tickets to Super Bowl Experience when they show their school ID.

 

WALTER PAYTON NFL MAN OF THE YEAR COMMUNITY EVENT

The Walter Payton NFL Man of the Year Award presented by Nationwide recognizes an NFL player for his excellence on and off the field. Representing the best of the NFL’s commitment to philanthropy and community impact, each of the 32 teams selects a player as their Man of the Year nominee for a chance to win this prestigious national honor. This year, the NFL is partnering with the Boys & Girls Clubs of Metro Louisiana to host its annual “Walter Payton NFL Man of the Year Community Day” where the nominees will participate in various activities alongside youth from the Rosenwald and Westbank Clubs. The event will take place on Friday, Feb. 7 from 9:30 – 11:30 a.m. at the Rosenwald Recreation Center (1120 S Broad St., New Orleans).

 

NFL PLAYER CARE FOUNDATION SUPER BOWL CAREER FAIR

On Friday, Feb. 7, the NFL Player Care Foundation (PCF) will host their 7th Annual Super Bowl Career Fair at the Sheraton New Orleans (500 Canal Street) from 10:30 a.m. – 4 p.m., allowing more than 70 NFL Legends and spouses the opportunity to network with 35+ employers that include NFL partners, clubs and broadcast partners. Employers on site include Cigna, EA Sports, Fanatics, FedEx, FOX Sports, Microsoft, the NFL, PepsiCo, Verizon, and more. The PCF is an independent foundation created in 2007 by a partnership between NFL owners, the NFL Players Association, Pro Football Hall of Fame, and the NFL Alumni Association. Since its inception, the organization has provided over $21.7 million in financial assistance to NFL Legends in need. Additionally, PCF has screened more than 6,400 retired NFL players through its “Healthy Body & Mind Screening Program”. The PCF Career Program is an initiative that connects more than 2,100 retired NFL players with the opportunity to connect with 135+ employers. For more information, visit nflplayercare.com.

 

UNITY SUMMIT

On Friday, Feb. 7 from 1 – 3:30 p.m. at Xavier University in the Mary & William McCaffrey Ballroom, the Robert K. Kraft Foundation to Combat Antisemitism (FCAS), the United Negro College Fund (UNCF), and Hillel International are holding a Unity Summit to bring together Black and Jewish college-level student athletes for a powerful conversation about their roles as leaders in fighting hate on campuses. To inspire those conversations, student participants will have an intimate experience hearing from a panel of athletes—including Leonard Fournette, Jake Retzlaff, Nancy Lieberman, Dearica Hamby, Greg Joseph, and moderated by Peloton instructor and ESPN Gameday reporter, Jess Simms. The event will end with Patriots owner, Robert Kraft, and rapper and criminal justice reform advocate, Meek Mill, speaking about the relationship they’ve built before screening FCAS’s Super Bowl commercial.

 

SALUTE TO VETERANS, HOSTED BY THE NFL AND LITTLE CAESARS

In celebration of Super Bowl week, the NFL will come together with its official pizza sponsor, Little Caesars, to host an event for veterans and military families in the greater New Orleans area. Partnering with Salute to Service partner, the Bob Woodruff Foundation (BWF), and NFL-BWF grantee, Bastion, this event will provide over 250 local veterans with an afternoon of food, fun and football.

Little Caesars will set up The Little Caesars Love Kitchen®, a restaurant on wheels that travels across the U.S. to help feed those in need for attendees to enjoy. In addition to being served a hot meal, veteran attendees will have the option to participate in various games and learn more about Bastion programming and resources. The event will take place on Saturday, Feb. 8 from 12 – 1:30 p.m. at the Bastion Community of Resilience (1901 Mirabeau Ave. New Orleans).

 

PLAY FOOTBALL HOSTS TWO EVENTS FOR NEW ORLEANS FOOTBALL PLAYERS

The NFL will celebrate student-athletes and coaches on Friday, Feb. 7 and Saturday, Feb. 8, with two separate events at Super Bowl LIX, highlighting the values and fun associated with the game of football.

Play Football Middle School Field Day at the Super Bowl Experience will take place on Friday, Feb. 7 from 3:30 – 5:30 p.m. Local middle school athletes will take part in a beginner-friendly football clinic session on the Play Football Field. Breakout sessions will be led by NFL partners, and a chance to explore Super Bowl Experience.

The NFL will host the 2025 Play Football Family Festival on Saturday, Feb. 8 from 10 a.m. – 1 p.m. at Hahnville High School (200 Tiger Drive, Boutte, LA 70039). The Eighth annual Play Football Family Festival will celebrate coaches, players, and the football community that bring passion, fun and excitement to the sport.

 

4^th ANNUAL A NIGHT OF PRIDE WITH GLAAD

The fourth annual A Night of Pride with GLAAD, presented by Smirnoff, Official Sponsor of the NFL, is an evening of music, cocktails, and remarks with GLAAD, NFL friends, and partners to spotlight the NFL’s commitment to the LGBTQ+ community at large. Held on Friday, Feb. 7 from 8 – 11 p.m. in New Orleans, A Night of Pride with GLAAD will be headlined by global superstar Big Freedia and will feature a special live performance by Grammy-nominated musical group Tank and the Bangas.

 

MAKE-A-WISH®

As one of the longest-standing partners of Make-A-Wish, the NFL is proud to celebrate over 42 years of partnership by helping to grant the wishes of 19 children with critical illnesses to attend Super Bowl LIX in New Orleans. The tradition of Make-A-Wish kids attending the Super Bowl dates back to the ninth wish in Make-A-Wish history in 1982.

This year, the children and their families will arrive in New Orleans on Wednesday, Feb. 5. They will enjoy several days of Super Bowl-related activities, culminating in their attendance at the game at Caesars Superdome, made possible through the support of the NFL, Fanatics— the nonprofit’s official sports partner— and various other organizations.

Founded in Phoenix, Arizona, Make-A-Wish is the most trusted nonprofit operating locally in all 50 states across the U.S. With the help of generous donors, supporters, staff, and more than 20,000 volunteers nationwide, Make-A-Wish delivers hope and joy to children and their families when they need it most. The organization aims to provide every child with a critical illness the opportunity to experience the power of a wish, as wish experiences can significantly improve emotional and physical health. Since its inception in 1980, Make-A-Wish has granted over 585,000 wishes worldwide, including 375,000 wishes in the U.S.

For more information about Make-A-Wish America, visit wish.org. For details on wish kid activities and media opportunities during Super Bowl week, please contact Make-A-Wish at [email protected].

SUPER BOWL BREAKFAST

New Orleans Saints’ defensive end Cameron Jordan is the winner of the 2025 Bart Starr Award for outstanding character, integrity and leadership on and off the field. The award presentation will be held as part of the Super Bowl Breakfast on Saturday, Feb. 8. The 38th annual event, which is sanctioned by the NFL, unites fans, New Orleans business and civic leaders and football legends for a morning of celebration ahead of the big game. The Super Bowl Breakfast will be held at Ernest N. Morial Convention Center (900 Convention Center Blvd.) from 8 –10 a.m. and will feature Pro Football Hall of Famers Mike Singletary, Tony Dungy, and many other well-known NFL players, coaches and alumni. The event emcee is CBS Sports broadcaster James (JB Brown) Brown. Tickets and sponsorships are available to the general public at SuperBowlBreakfast.com.

 

TASTE OF THE NFL

Taste of the NFL presented by Frito-Lay, Quaker and the PepsiCo Foundation, a highly anticipated Super Bowl weekend purpose-driven culinary event, will be held on Saturday, Feb. 8 from 4 – 7 p.m. at The National WWII Museum (945 Magazine St, New Orleans, LA 70130). All net event proceeds will benefit GENYOUth’s commitment to End Student Hunger to help schools nationwide tackle youth hunger and food insecurity. Taste of the NFL guests with a passion for food, football, and fun will indulge in delicious food and cocktail experiences, meet-and-greets with NFL greats and Miss America while enjoying New Orleans entertainment by the Mardi Gras Indians and Southern University. Culinary tastings will be hosted by star chefs Andrew Zimmern, Carla Hall, Tim Love, Mark Bucher and Lasheeda Perry.

Completing the stellar line-up of chefs are 20 locally loved Louisiana chefs representing New Orleans’ finest restaurants including Restaurant R’evolution, Brennan’s, Restaurant August, Crawbabies, Zasu, Acme Oyster House, Medium Rare, Palace Café, Felix’s Restaurant & Oyster Bar, Dooky Chase, Sticks N’ Things, and Deelightful Roux School of Cooking; as well as celebrated New Orleans chefs Tamela Davis and Ron Duprat; and Jackie Diaz of Jamaican Jerk House, Vyoone Lewis of Vyoone’s, Serigne Mbaye of Dakar Nola, and Alfred Singleton of Café Sbisa, from the PepsiCo Foundation’s Restaurant Accelerator program.

 

SUPER BOWL LIX SUSTAINABILITY

Sustainability is a core focus for the NFL, and the league is committed to reducing the environmental impact at each of our events. The NFL, the New Orleans Super Bowl LIX Host Committee, the New Orleans Saints, NFL sponsor Verizon, and Super Bowl Host Committee sponsors Entergy, Venture Global and Dow Chemical have teamed up for a series of community greening projects to reduce the environmental impact of Super Bowl LIX and create a “green legacy” in the greater New Orleans area. In the days leading up to Super Bowl LIX, projects will be implemented to plant trees and make improvements at Hardin Park, create a coastal forest to mitigate storm damage in the Town of Madisonville, and install a living shoreline in Leeville to help slow land loss. Habitat will be restored and a section of the Mississippi River Delta will be reforested with the planting of 5,900 trees (100 for each Super Bowl) in partnership with Verizon.

Further, each Super Bowl presents specific sustainability challenges and opportunities, and the NFL is constantly adapting to address the unique regional, operational, and cultural aspects of each event. The NFL strives to not only make each Super Bowl more sustainable than the last but to also leave a lasting “green legacy” in the host’s community. In collaboration with the New Orleans Super Bowl Host Committee, the NFL is:

Donating materials and food: The NFL is focused on ensuring that reusable materials can find a second home long after Super Bowl LIX concludes.

• Over 20 local organizations: The NFL has identified more than 20 local organizations – including food banks, coastal restoration groups, local schools, art studios, and more – to reuse and repurpose Super Bowl items into second uses.
• Material donations: Last year, an estimated $300,000+ of food and items were donated to local organizations in Las Vegas, a figure the NFL expects to exceed this year in New Orleans. The NFL expects to donate thousands of pounds of food, and hundreds of thousands of square feet of materials such as carpet, vinyl, plywood, and fence mesh, amongst much more.

Improving recycling: The NFL is ramping up recycling efforts, both for fans and behind the scenes.

• 200 recycling bins added for fans: The NFL is providing an extra 200 recycling bins on gameday and at Super Bowl Experience (SBX), providing 15,000 gallons of extra recycling space. Around 20 sustainability staff will be onsite at the bins with the highest foot traffic to help fans navigate where to dispose of their items and answer any other sustainability questions.
• Added sorting behind the scenes: Behind the scenes, the NFL is sorting through recycling bags to minimize contamination and maximize the bottles and cans that are recycled. This sorting will take place on gameday, as well as at SBX and other events around town.

Hosting Zero Waste events: The NFL will showcase material recovery and recycling efforts through two Zero Waste events.

• Two Zero Waste events: The NFL is proud to announce that two Super Bowl Week events, the Commissioner’s Party and NFL House, are expected to be zero waste, meaning 90%+ of waste accumulated will be diverted from landfills.
• Eye towards the future: The NFL is also monitoring the diversion rates for other Super Bowl Week events and on gameday, with the goal to increase zero waste events next year.

Tracking and reducing carbon: The NFL is incrementally improving its work to understand and combat its carbon footprint.

• Carbon tracking: The NFL is calculating the emissions for various elements of Super Bowl LIX, including energy used at the stadium, fuel burned for staff flights, and the carbon footprint of the food & merchandise sold at the game. These measurements will be used to help the NFL plan and prioritize actions to reduce carbon for future events.
• Zero-emission energy: Local energy provider Entergy plans to provide renewable energy throughout the city of New Orleans on Super Bowl Sunday and the surrounding days. We are also exploring offsets for additional emissions associated with travel, food & beverage, and merchandise.

Focusing on impacts beyond Super Bowl LIX: The NFL strives to leave a lasting “green legacy” in the communities that host signature events.

• Recycling for coastal restoration: Glass recycled on gameday will be used to create sand for coastal restoration in Southern Louisiana. This will add to the efforts of NFL Green to restore coastal restoration through collecting and repurposing 59 tons of oyster shells to fight coastal erosion.
• New recycling protocols at Caesars Superdome: The NFL, in collaboration with stadium staff, is introducing new ways to recycle at Caesars Superdome – such as procedures to label, sort, and move trash bags. These new protocols can be replicated for additional stadium events post-Super Bowl LIX.

 

COURTESY NFL COMMUNICATIONS