By Lydia Jane Allison
NEW YORK — Jan. 16, 2025 — The National Football League and Bleacher Report announced a multi-year content partnership that provides Bleacher Report and House of Highlights with NFL game footage for use in Bleacher Report’s original content across its social and owned and operated platforms, access-driven content from select games throughout the season, and access to NFL tentpole events for content capture including Super Bowl, NFL Draft and NFL Scouting Combine.
This content partnership began ahead of Wild Card Weekend, providing the next generation of fans with a new way to access highlights and game recaps across Bleacher Report’s digital platform.
“We are excited to launch our content partnership with Bleacher Report,” said Brent Lawton, vice president of business development and strategic investments at the NFL. “By aligning NFL content with Bleacher Report’s digital-first content platform, we can expand the reach of our sport and deliver the content fans crave on a new level.”
During the NFL regular season, playoffs and key events, fans will have the opportunity to watch highlights and full game recaps via Bleacher Report’s award-winning app. In addition, new original content from tentpole events and select games will be available via Bleacher Report’s app and across its industry-leading social footprint.
“Bleacher Report’s partnership with the NFL creates a powerful synergy between one of the best on-field products in sports and the largest digital footprint of next-generation sports fans,” said Bennett Spector, general manager at Bleacher Report. “We are thrilled to deliver a unique, social-first NFL experience, unmasking players and personalities across the league.”
Bleacher Report’s official content partnership with the NFL strengthens its position as a platform for comprehensive and interactive sports content, offering a unique blend of official highlights, in-depth analysis and access across the biggest leagues in the world.
About Bleacher Report
Bleacher Report is a leading sports media brand reaching more than 175 million hyper-connected young sports fans each month through distribution of premium content. It is the #1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app, while fueling offline engagement through unparalleled experiences that blend sports with culture. Bleacher Report has a portfolio of brands that includes House of Highlights, B/R Football, B/R Gridiron, B/R Open Ice, B/R Walk-Off, B/R W Sports, B/R Kicks, B/R Betting and B/R Gaming, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. Bleacher Report is a division of TNT Sports, which has a leading portfolio of premium sports rights including the National Basketball Association, Major League Baseball, the NCAA Division I Men’s Basketball Championship, National Hockey League, United States Soccer Federation, Mountain West, Unrivaled, NASCAR, Roland-Garros, the Big 12 and the BIG EAST. Find Bleacher Report on the industry-leading Bleacher Report app, BleacherReport.com and on Instagram @BleacherReport.
COURTESY NFL COMMUNICATIONS
