Soccer United Marketing News: Chart-topping norteño band Grupo Duelo to headline 2024 MexTour Live, presented by GilletteLabs, on September 8 in Dallas, TX

By Mariana Smithfield

Duelo in 2022. By Kd7jei – Own work, CC BY-SA 4.0, https commons.wikimedia.org

Tickets go on sale Tuesday, August 6 @ 10 a.m. local via www.SomosLocales.com for the Grupo Duelo concert and September MexTour matches in Arlington and Pasadena

 

NEW YORK & MEXICO CITY (Wednesday, July 31, 2024 ) – Chart-topping Mexican norteño band Grupo Duelo will headline 2024 MexTour Live, presented by GilletteLabs, on Sunday, September 8, 7:30 p.m., at the Annette Strauss Square at the AT&T Performing Arts Center in downtown Dallas, TX, just two days before the Mexican Men’s National Team takes on regional rival Canada on Tuesday, September 10 at Arlington’s AT&T Stadium – presented by AT&T – as part of the annual MexTour.

Tickets for the Grupo Duelo concert and the MexTour match against Canada will go on sale Tuesday, August 6 @ 10 a.m. local via www.SomosLocales.com.  In addition, tickets will also go on sale that day for the previously announced MexTour match on Saturday, September 7, against New Zealand, at the historic Rose Bowl Stadium in Pasadena, CA.

Grupo Duelo, hailing from Roma, TX, has successfully positioned themselves in the regional Mexican music scene with their distinctive blend of Norteño and Tejano music styles. Since their formation in the late 1990s, Grupo Duelo has captivated audiences with their emotive lyrics and energetic performances, becoming synonymous with the genre’s evolution. Their discography boasts numerous chart-topping hits and accolades – including hits such as “Desde Hoy,” “Tú,” ”Pobre Loco,” “La Última Batalla” and “24 Siete” – solidifying their status as one of the most influential groups in contemporary Mexican music. Grupo Duelo’s enduring popularity is a testament to their ability to resonate with diverse audiences while staying true to their cultural roots, making them icons in the genre and the embodiment of MexTour’s “Somos Locales” mantra. More information in Grupo Duelo is available at their official website: https://www.elduelo.net/

For more than two decades, the MexTour has delighted sports fans across the United States with marquee soccer matches against top opponents at world-class venues, including most U.S. stadiums scheduled to host 2026 FIFA World Cup matches. More than just a game, each tour stop features the AT&T Futbol Fiesta fan fest, as well as fan and media events throughout the markets. Mexico’s supporters have responded with an average attendance of nearly 60,000 per match in the last decade, thanks to its estimated fan base of 60 million people (study: Equation Research). In fact, the MexTour has averaged more than 65,000 fans in the three games already played in 2024.With a conglomeration of top blue-chip sponsors, the MexTour is recognized as one of the most successful sports properties on the continent. On the pitch, MexTour matches allow the team to prepare for important competitions such as the FIFA World Cup and the Concacaf Gold Cup.

The 2024 Mexican National Team U.S. Tour, sponsored by Adidas, AT&T, Casillero del Diablo, Crest, Expedia®, GilletteLabs, Gran Centenario Tequila, Michelob ULTRA, Old Spice, Strauss, The Home Depot, Wells Fargo and Western Union, will be broadcast nationally on the TelevisaUnivision family of networks, Fox Deportes in English, and the Univision Radio Network.

The ultimate fan destination page, www.SomosLocales.com includes the latest information related to the tour, including the full schedule, on-sale dates, gameday guide and activities, public health and safety FAQs, events, and more. Fans are also invited to visit the official Mexican National Team U.S. e-store, ShopMNT.com , featuring the latest team gear, including jerseys, official team merchandise and more. Information regarding ticket sales will be available closer to the events.

2024 Mexican National Team U.S. Tour Dates/Results

Date / Local time Opponent Venue City Tickets/Attendance TV/Radio / Score
Friday, May 31 @ 8 p.m. Bolivia Soldier Field Chicago, IL  52,373  Mexico 1 – Bolivia 0
Wednesday, June 5 @ 7 p.m. Uruguay Empower Field at Mile High Denver, CO  57,852 Uruguay 4 – Mexico 0
Saturday, June 8 @ 7:30 p.m. Brazil Kyle Field at Texas A&M University College Station, TX  85,249 Brazil 3 – Mexico 2
Saturday, September 7 @ 5:30 p.m. New Zealand Rose Bowl Stadium Pasadena, CA On sale Tuesday, August 6 @ 10 a.m. local via
www.SomosLocales.com
TV: Univision/TUDN; Fox Deportes (English)
Radio: Univision
Tuesday, September 10 @ 7:30 p.m. Canada AT&T Stadium Arlington, TX On sale Tuesday, August 6 @ 10 a.m. local via
www.SomosLocales.com
TV: Univision/TUDN; Fox Deportes (English)
Radio: Univision

About Soccer United Marketing
Soccer United Marketing (SUM), the commercial arm of Major League Soccer, is the preeminent commercial soccer enterprise in North America, overseeing the commercialization, marketing, promotion, and operational execution of the region’s most successful soccer entities. SUM holds the exclusive rights to Major League Soccer, the Mexican National Teams for the U.S. market (MexTour and MexTour W), Leagues Cup, Campeones Cup, Copa Angelina and Concacaf Properties (including Concacaf Gold Cup™, Concacaf Nations League Finals, Concacaf Champions Cup and Concacaf W). In addition, SUM held the promotional and commercial rights to the highly successful 2016 Copa America Centenario.

COURTESY SUM COMMUNICATIONS