By Vickie Sellers
Welcome to the W.
We hope you (and the rookies) are getting ready for the most-anticipated season in WNBA history.
And just to make sure, the WNBA debuted three new spots featuring 2023 KIA MVP Breanna Stewart and three-time WNBA All-Star Arike Ogunbowale with some friendly wisdom and a little advice on how they stay fueled and stay focused.
The ads mark the first time the league is collaborating with award-winning agency, Wieden + Kennedy, and are written by Jordan Dinwiddie and directed by Jake Szymanski.
VIDEO 1
https://cdn.wnba.com/sites/4/2024/03/ZWAK1357512H_WNBA_MarchMadness_TheFuture_OLV_30_NoSlate.mp4?_=4
VIDEO 2
https://cdn.wnba.com/sites/4/2024/03/ZWAK1357518H_WNBA_MarchMadness_NOSHADE_OLV_30_NoSlate.mp4?_=5
VIDEO 3
In addition to the spots, which will run across broadcast and WNBA digital channels, fans on the ground in Portland, Albany and Cleveland for the NCAA Women’s Basketball Tournament will see Arike and Breanna joined by A’ja Wilson, Brittney Griner, Nneka Ogwumike in additional out of home placements.
The 2024 WNBA Draft presented by State Farm will air April 15th on ESPN at 7:30pm ET and the 28th WNBA season will tip off on May 14th.
COURTESY WNBA COMMUNICATIONS
