MLB announces Details for the Commemoration of 2024 Jackie Robinson Day

By J.Y. Mortimer

 

(courtesy Pinterest)

 

The annual recognition of the trailblazing American icon will highlight his impact on the sport and contributions to society through the MLB Together pillars

 

Major League Baseball, in coordination with the Robinson Family, MLB Clubs and various partners, has announced Baseball’s efforts to celebrate the legacy of Jackie Robinson through the MLB Together platform (www.MLBTogether.com) on Jackie Robinson Day – Monday, April 15th.

IN BALLPARK

NUMBER ‘42’ IN DODGER BLUE – As is tradition, players, managers and coaches will once again wear Robinson’s iconic number on April 15th, with all teams using Dodger blue “42” jersey numbers (regardless of their primary team colors).

  • Additionally, Players, coaches, managers, and umpires will have New Era caps with a “42” side patch. Nike Breaking Barriers t-shirts also will be worn during batting practice.
  • Commemorative base jewels and lineup cards will be used for each game.
  • Stance socks with commemorative “42” logo, as well as Jackie Robinson products available for purchase at retail.

“PASADENA FIELDS” TRIBUTE VIDEO – A special tribute video, titled “Pasadena Fields,” will be shown in all ballparks on Jackie Robinson Day. The video also will be played extensively on MLB.com, MLB Social Platforms, MLB.tv and more. The video can be viewed HERE.

In the spirit of the pillars of MLB Together, below are different ways Jackie Robinson Day will be commemorated throughout Major League Baseball:

VOLUNTEERISM

  • On April 15th, MLB will host a volunteer event at the Jackie Robinson Museum in collaboration with Foster Love. Volunteers, comprised of MLB Central Office employees, will assemble superhero gift boxes and sweet cases that will be donated that afternoon to children at a local foster care agency. By building awareness and volunteer opportunities, Foster Love hopes to better the lives of children in foster care and provide them with a sense of normalcy and comfort through a turbulent time in their lives.

YOUTH EMPOWERMENT

  • JRF SCHOLARS – MLB and the Jackie Robinson Foundation (JRF) have continued their longstanding partnership, primarily to provide students from under-represented communities with college scholarships. Many of the current JRF Scholars, as well as JRF Scholars alumni, will be recognized by Clubs. MLB and JRF have partnered on MLB and Club internships, full-time job opportunities, and exposure to MLB careers. MLB has also set aside summer internship slots specifically for JRF Scholars. Historically, MLB and its Clubs have contributed approximately $20 million to the Jackie Robinson Foundation, including supporting college scholarships for more than 150 JRF scholars.
  • TRAILBLAZER SERIES – This weekend at the Jackie Robinson Training Complex in Vero Beach, Fla., MLB and USA Baseball will host the 2024 Trailblazer Series. This annual youth baseball experience for young women, ages 13 and under from across the country, is a three-day event serving as both instructional and developmental. The event has been held in conjunction with Jackie Robinson Day since it launched in 2017. Sonya Pankey, the first grandchild of Jackie and Rachel Robinson, once again will attend to observe and speak to the young athletes.
  • A special PLAY BALL event will be held at the JRTC on Saturday, April 13th in celebration of Jackie Robinson Day, featuring hundreds of children from throughout Indian River County, Florida.
  • MLB ID TOUR – MLB is continuing its 18-city MLB ID Tour with the goal of discovering the best athletes within diverse and under-served communities across the country to invite them to future baseball development programs, such as the Breakthrough SeriesDREAM Series or Hank Aaron Invitational, many of which will be held at the Jackie Robinson Training Complex. The MLB ID Tour event during Jackie Robinson Day weekend will take place Saturday, April 13th in Charlotte, NC and Sunday, April 14th in Anderson, SC.

EDUCATION

  • For The Kids – Printable education activities aimed at providing kids information on Jackie’s life and legacy will be found at MLBTogether.com/42. This includes fun activities such as word scramble, word search and coloring pages.
  • Nike RBI Day at Jackie Robinson Museum – Participants of local Nike Reviving Baseball in Inner Cities (RBI) programs and their families will have an opportunity to visit the Jackie Robinson Museum in NYC on Saturday, April 13th and learn about Robinson’s legacy in fun ways with JRF and MLB staff.

MLB CLUB & PARTNER ACTIVATIONS

MLB CLUBS – See separate attachment for Club Activations (with more to be announced leading up to April 15th)

CAPITAL ONE – Since becoming the Official Bank and Credit Card Partner of Major League Baseball in 2022, and establishing the Capital One Walk-Off program, Capital One has committed over a million dollars to the Jackie Robinson Foundation in support of its programs. Once again, Capital One is supporting JRF and donating $1,000 for each “Capital One Walk-Off” (game-winning play) this year, committing to a total donation of $250,000 for the season.

GAMING  Major League Baseball’s award-winning video game franchise MLB The Show will continue to support the legacy of Jackie Robinson through its “Storylines: Negro Leagues Season 2” storytelling content. Sony Interactive Entertainment and San Diego Studio will once again sell a Jackie Robinson Foundation Pack that will support the JRF/MLB The Show Scholars program, supported by PlayStation Career Pathways Program, to help reduce the achievement gap in higher education.

MULTIMEDIA & BROADCAST

MLB NETWORK & MLB.com  MLB Network and MLB.com will highlight Jackie Robinson related programming and content throughout Jackie Robinson Day. MLB.com and all 30 Club sites will have extensive editorial content and coverage highlighting each team’s special connection with Jackie, as well as special features that explore his impact as a baseball pioneer and his influence over today’s players.

SOCIAL MEDIA  MLB Social Media platforms in both English and Spanish will demonstrate the many ways Jackie inspired baseball and society – not just as a member of the Brooklyn Dodgers, but most importantly, his character and what he represented before, during and after his career. Highlights include custom illustrations, collages, classic Jackie Robinson highlights and infographics.

 

 

COURTESY MLB MEDIA RELATIONS

 

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