By Lydia Jane Allison
Collection Co-Designed by USHER Features Mitchell & Ness, New Era, Riddell and Wilson Sporting Goods
Available Feb.7 at Super Bowl Experience Presented by Toyota and NFLshop.com
NEW YORK — Jan. 31, 2024 — To celebrate the highly anticipated Apple Music Super Bowl LVIII Halftime Show on Feb. 11, 2024, the NFL has partnered with the eight-time Grammy Award-winning artist USHER on an exclusive capsule collection of co-designed Super Bowl LVIII merchandise for fans.
“I can’t wait to hit the stage at the Apple Music Super Bowl LVIII Halftime Show for a 30-year celebration of my music in Las Vegas,” said USHER. “There is no better way to get fans pumped about the performance than with a one-of-a-kind merchandise collaboration with the NFL, with designs that embody my style. I hope to see all my fans decked out in pieces from the collection.”
Remaining true to the fervor and lavishness of Las Vegas combined with USHER’s timeless style, the collection will include various special pieces produced in collaboration with longstanding NFL licensees Mitchell & Ness, New Era, Riddell and Wilson Sporting Goods.
The following items will be available as part of the collection:
- Mitchell & Ness jerseys, hoodies, jackets and t-shirts.
- New Era headwear in collaboration with Just Don, a clothing brand rooted in celebrating sports.
- Riddell helmets.
- Limited-edition Wilson football.
The product will be designed with the purple and pink colorway, unique to Super Bowl LVIII, alongside the iconic “U” emblem inspired by USHER’s famous diamond-studded “U” necklace.
Beginning Feb. 7, fans can purchase the USHER Super Bowl LVIII Collection onsite in Las Vegas at Super Bowl Experience presented by Toyota as well as online at NFLshop.com/USHER, NewEra.com, Mitchellandness.com and Wilson.com.
COURTESY NFL COMMUNICATIONS