By Lydia Jane Allison
Up +29% vs. 2022 Christmas Day
NEW YORK — Dec. 28, 2023 — On Christmas Day in 2023, the average viewership (TV+Digital) across all three NFL games – Las Vegas Raiders versus Kansas City Chiefs, New York Giants versus Philadelphia Eagles and Baltimore Ravens versus San Francisco 49ers – was 28.7 million – up +29% versus Christmas Day last year (22.2 million).
The 1 p.m. ET game on CBS and Nickelodeon between the Raiders and Chiefs averaged 29.6 million viewers (TV+Digital), making it the second most-watched Christmas Day NFL game on record behind only Cincinnati Bengals versus Minnesota Vikings on ABC in primetime in 1989. Raiders-Chiefs is also up +31% versus CBS and Nickelodeon’s Christmas Day game in 2022.
The 4:30 p.m. ET game on FOX between the Giants and Eagles averaged 29.0 million viewers (TV+Digital), ranking as the third most-watched Christmas Day NFL game on record.
The primetime Christmas Day game on ABC and ESPN+ between the Ravens and 49ers averaged 27.6 million viewers (TV+Digital).
All three games rank among the top five Christmas Day NFL games on record, dating back to 1988.
Source: Nielsen and first-party Digital
COURTESY NFL COMMUNICATIONS
