By Lydia Jane Allison
Viewership of 9.6 million across TV & Digital –
Up +66% versus 2022 Week 10 Munich game
Average Minute Audience on NFL+ and NFL digital platforms hits 465K –
Highest International game digital AMA on record
INGLEWOOD, Calif. — Nov. 7, 2023 — Viewership for Sunday’s game featuring the Kansas City Chiefs’ 21-14 win over the Miami Dolphins in Frankfurt was 9.6 million viewers* (TV+Digital) – making it the most-watched NFL Network International game on record.
The 9.6 million viewers for Dolphins-Chiefs is up +66% versus the 2022 Week 10 game in Munich featuring the Seattle Seahawks versus the Tampa Bay Buccaneers (5.8 million). Season-to-date, the three International games on NFL Network are averaging 6.5 million viewers (TV+Digital), up +20% versus the 2022 International three-game average (5.4 million).
Digital streaming across NFL+ and NFL digital platforms delivered an average minute audience of 465K – making it the highest International game digital AMA on record and up +80% versus the 2022 game in Munich (259K). Season-to-date, the three International games on NFL Network are averaging a digital AMA of 332K, up +25% versus the 2022 International three-game average (266K).
The 2023 International Games conclude on Sunday, Nov. 12 at 9:30 a.m. ET with the Indianapolis Colts versus New England Patriots from Frankfurt exclusively on NFL Network and also available to stream across devices on NFL+.
*The 9.6 million viewers on TV+Digital number does NOT include OTA viewership from the Miami and Kansas City markets.