NFL News: National Football League Together with G-III Apparel Group Creates First-Ever Adaptive and Assisted Fan Apparel

By Lydia Jane Allison

All 32-team adaptive and assisted capsule collections launch today on

New York, NY (October 4, 2023) – Today, the National Football League (NFL) along with its sports apparel licensee, G-III Apparel Group, Ltd. (NasdaqGS: GIII) announced the launch of the first-ever adaptive and assisted apparel capsule collections for all 32 NFL teams. The collections feature clothing designed to be more accessible for those who may find it difficult to dress or those who may have sensory sensitivities to certain textures or materials. The NFL is the first professional sports league to offer adaptive and assisted apparel to fans.

Designed by G-III, the product featured includes added functionality that has been seamlessly intertwined into the garments to allow for easier dressing.

The adaptive apparel capsule includes short-sleeve t-shirts, long-sleeve t-shirts, fleece crewnecks and fleece hoodies with the following elements:

  • Hidden and wider openings to allow for easier dressing
  • Magnetic closures in lieu of buttons to allow for one-handed closure of garments
  • Extended pullers and magnetic connectors for zipper closures
  • Easier to manage bungee cords

The assisted apparel capsule includes short-sleeve t-shirts with the following adjustments:

  • Fully open back (when not being worn) with soft-touch button snap closures to allow the caregiver to dress the individual

“Our apparel is created with the fan in mind and with the design expertise offered by industry leader, G-III, we produced the League’s first-ever adaptive and assisted apparel that serves our diverse fanbase,” said Joe Ruggiero, SVP of Consumer Products at the NFL. “The collections will allow fans to cheer on their favorite team with confidence, comfort and independence.”

“G-III is proud to design the first adaptive and assisted apparel fashion collections for NFL fans. These collections make sports apparel more inclusive than ever before and are a natural expansion of the classic sports collection we already produce for the NFL,” said Carl Banks, President of G-III’s Sports Division. “Our innovative designers were able to create apparel that is super functional and provides new options to empower fans to express themselves, as they confidently support their NFL team of choice.”

Together, the NFL and G-III are committed to empowering and supporting the NFL’s diverse fanbase. Both the adaptive and assisted capsule collections are available now on

About G-III Apparel Group, Ltd.

G-III designs, sources and markets apparel and accessories under owned, licensed and private label brands. G-III’s substantial portfolio of more than 30 licensed and proprietary brands is anchored by its global power brands: DKNY, Donna Karan, Karl Lagerfeld, Calvin Klein and Tommy Hilfiger. G-III’s owned brands include DKNY, Donna Karan, Karl Lagerfeld, Vilebrequin, G.H. Bass, Eliza J, Jessica Howard, Andrew Marc, Marc New York, Wilsons Leather and Sonia Rykiel. G-III has fashion licenses under the Calvin Klein, Tommy Hilfiger, Nautica, Halston, Kenneth Cole, Cole Haan, Guess?, Vince Camuto, Levi’s, Dockers and Champion brands. Through its team sports business, G-III has licenses with the National Football League, National Basketball Association, Major League Baseball, National Hockey League and over 150 U.S. colleges and universities. G-III also distributes directly to consumers through its DKNY, Karl Lagerfeld, Karl Lagerfeld Paris and Vilebrequin stores and its digital channels for the DKNY, Donna Karan, Vilebrequin, Karl Lagerfeld, Karl Lagerfeld Paris, Andrew Marc, Wilsons Leather and G.H. Bass brands.



Posted in NFL