Columbus Crew introduces naming rights sponsor for new stadium: Lower.com Field

Lower.com Field roof open (courtesy Crew Communications)

COLUMBUS – Columbus Crew and Lower announced a long-term partnership of naming rights to the Crew’s new downtown home, which will be named Lower.com Field. The announcement was made in a press conference held at Lower.com Field and featured Columbus Crew Investor-Operator Dee Haslam, Crew Executive Vice President & Chief Business Officer Stephen Lyons and Lower Chief Executive Officer Dan Snyder as the speakers.

Lower is a fintech company whose mission is to make the traditionally daunting task of buying or refinancing a home simple. The millennial and Gen-z home finance platform is differentiated from other digital lenders by taking a holistic approach to the homeownership journey. Consumers can go online or download the app and find a one-stop shop experience where they can save for a home and get a great mortgage. With more than 10,000 five-star reviews in less than two years, Lower is becoming the go-to destination for those looking to save for, buy, or refinance a home across the country. 

Dee Haslem speaking, Dan Snyder Lower.com CEO & Neil Sika Master of Ceremonies (megasportsnews.com photo)
68,551 Dee Haslem Crew Owner Investor On how the process went finding a local stadium title sponsor 6 15 2021.mp3
Dan Snyder CEO Lower.com (megasportsnews.com photo)
68,553 Dan Snyder Lower.com CEO Interesting story on how it happened and why they wanted to do it 6 15 2021.mp3

ABOUT COLUMBUS CREW
Columbus Crew is the first club in Major League Soccer. The Crew is operated by The Edwards Family and Haslam Sports Group. The Black & Gold are the 2020 MLS Cup Champions. The Club won its first MLS Cup championship in 2008 and also won the 2002 Lamar Hunt U.S. Open Cup as well as MLS Supporters’ Shield titles in 2004, 2008 and 2009. The 2021 campaign is the Columbus Crew’s 26th season in MLS as well as the Club’s final season at Historic Crew Stadium — the first soccer-specific stadium in the United States – and the Crew’s inaugural season at Lower.com Field.

Website: ColumbusCrew.com | Twitter: @ColumbusCrew | Instagram: @ColumbusCrew | Hashtag: #Crew96 | Facebook.com/columbuscrew | App: ColumbusCrew.com/app | Stadium: Historic Crew Stadium | Training Facility: OhioHealth Performance Center | Stadium: Lower.com Field opening July 3, 2021

COURTESY COLUMBUS CREW COMMUNICATIONS