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 February 25, 2021

Partnership includes Varsity Spirit, BSN SPORTS and Herff Jones

COLUMBUS, Ohio and DALLAS, Texas – The Ohio High School Athletic Association and Varsity Brands, the market leader in team sports, school spirit and achievement recognition, have announced a comprehensive partnership under which Varsity Brands and its three operating businesses – Varsity Spirit, BSN SPORTS and Herff Jones – will serve as OHSAA’s preferred provider of products in sport, spirit and achievement.

The partnership includes:

·        Varsity Spirit, the global leader in apparel, camps and competitions for cheerleaders, dance teams and bands, will serve as the preferred partner of the OHSAA promoting cheerleading and dance instruction (camps), and cheerleading and dance apparel, fashion, uniforms, shoes, bows, warm-ups and practice wear.

·        BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, will serve as the preferred distributor of sporting goods, apparel, and equipment.

·        Herff Jones, the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students, will serve as the Official Championship Ring Partner of the OHSAA. 

“The OHSAA and Varsity Brands share a belief that youth sports has a powerful ability to positively impact students, improve their lives and lead to a more fulfilling educational experience,” said Doug Ute, OHSAA Executive Director. “This partnership directly advances these goals by ensuring high school students across Ohio are equipped with best-in-class products from a well-resourced, dynamic and committed partner like Varsity Brands.”

“Especially amid the pandemic, students across the country are finding support and inspiration from their involvement in sports and activities, and the OHSAA has been instrumental in ensuring safe participation across Ohio,” said Adam Blumenfeld, Varsity Brands CEO. “We are honored to support their efforts through this preferred partnership and look forward to helping young Ohioans live their dreams on the field and off. The OHSAA is an ideal partner for Varsity Brands as we look to expand partnerships like these with a shared mission of elevating student experiences.”

About Varsity Brands

With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS; Varsity Spirit; and Herff Jones. Together, these businesses promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 9,000 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via e-commerce sites, catalogs, telesales, and direct sales channels.

About the Ohio High School Athletics Association

The OHSAA is a non-profit organization that serves its members schools and enriches interscholastic opportunities for students through the regulation, supervision and administration of interscholastic athletic competition among its member schools to the end that the interscholastic program be an integral factor in the total educational program of the schools.

COURTESY OHSAA COMMUNICATIONS