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NHL, Toronto Maple Leafs and adidas unveil 2018 Coors Light Stadium Series Uniform

 

Toronto / New York / Portland, Ore. (February 10, 2018) – The Toronto Maple Leafs, the National Hockey League (NHL®) and adidas today unveiled the new adidas ADIZERO Authentic NHL uniform the team will wear in the 2018 Coors Light NHL Stadium Series™. Specifically designed for this game, the special edition uniform will make its on-ice debut when the Maple Leafs take on the Washington Capitals outdoors at Navy–Marine Corps Memorial Stadium, home of the NCAA Division I, Navy Midshipmen, in Annapolis, Md. on Saturday, March 3 (8 p.m. ET, NBC, CBC, TVAS).

Inspired by the Maple Leafs’ classic identity and fused with the most advanced uniform technologies available in the new adidas adizero Authentic NHL uniforms, the 2018 Coors Light NHL Stadium Series™ uniform is a clean and bold visual statement for the team from the north. Utilizing the classic striping of Maple Leafs uniforms both past and present, the stripes are emphasized to create a bolder, more visually pronounced statement and to be more recognizable in the larger outdoor stadium setting.

In keeping with the Maple Leafs’ recent rebranding, their iconic logo is unchanged and executed in white with a blue outline to accentuate the amount of white on the uniform, symbolizing in color the “team from the north” narrative. Additional design details include a salute to the Royal Canadian Navy with their credo “Ready, Aye, Ready” on the inside collar. The Maple Leafs’ inspiring “Honour. Pride. Courage” appears as a tonal deboss on the top stripe of the left sleeve. To complete the look, the jersey is donned with a special edition 2018 Coors Light NHL Stadium Series™ patch on the right sleeve.

At the forefront of innovation, design and craftsmanship, the adidas adizero Authentic jersey takes the hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction. The adidas adizero Authentic jersey is lighter, cooler and stronger, featuring adizero lightweight cresting and twill numbers, adidas Clima® technology and Aeroknit detailing, the platinum NHL Shield and an interior fight strap.

The special edition Maple Leafs adidas adizero Authentic Pro NHL Stadium Series™ jersey and the Fanatics “Breakaway” replica NHL Stadium Series™ jersey are available online at shop.nhl.comNHLShop.ca, adidas.comadidas.CA and shop.realsports.ca. In addition, the jersey is available for purchase in-store today at Real Sports Apparel at Air Canada Centre in Toronto and the NHL Store NYC in New York.

Join the conversation on Twitter and Instagram via @MapleLeafs @adidasHockey@adidasca@NHL #StadiumSeries #teamadidas.

Tickets to the 2018 Coors Light NHL Stadium Series™ are available for purchase via Ticketmaster.com, the official ticketing partner of the NHL®. Fans can purchase tickets safely and securely on Ticketmaster and the NHL Ticket Exchange™, with the peace of mind in knowing that the specific seats they buy are the seats they’ll get.
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines. adidas has marketing agreements with the National Hockey League (NHL), National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), Major League Soccer (MLS) and Major League Lacrosse (MLL).
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs, each reflecting the League’s international makeup with players from more than 20 countries represented on team rosters, vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 250 million fans in-arena and through its partners on national television and radio and more than 151 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat and YouTube. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network™ in the U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. The NHL is committed to giving back to the community through programs including: Hockey is for Everyone™ which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™ which raises money and awareness for hockey’s most important fight; NHL Green™ which is committed to the pursuit of sustainable business practices; Declaration of Principles – developed by and for hockey stakeholders – to advance policies, programs and initiatives, while inspiring fans, players and communities to create the best possible experience for the entire hockey community; and a partnership with the You Can Play Project, which is committed to supporting the LGBT community and fighting homophobia in sports. For more information, visit NHL.com.

 

 

PRESS RELEASE WRITTEN BY NHL PUBLIC RELATIONS; COURTESY NHLmedia.com

 

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