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National Football Foundation promoting “Mean” Joe Greene’s new book, ‘Built by Football’

New autobiography takes an eye-opening and powerful look at one of the greatest legends in gridiron history.

IRVING, Texas (March 17, 2017) - The National Football Foundation (NFF) & College Hall of Fame announced today the first book, “Mean” Joe Greene: Built By Football, in its Football Matters’ “Built By Football” series. The book, which will be available April 3, can be preordered by clicking here.
“We are extremely excited about this new series, which will take an inside look at the marquee members of the College Football Hall of Fame,” said Steve Hatchell, NFF president & CEO. “The road to becoming a Hall of Famer produces so many amazing stories of those who overcame adversity and persevered. We knew that we needed to do more to capture these stories. We are extremely grateful to Hall of Famer Joe Greene and author Jon Finkel for their efforts on launching this series.”
“Mean” Joe Greene’s memoir is a master class in determination, domination and perseverance. For the first time ever, the College and Pro football hall of famer gives readers an unflinching look at his rise from high school bully-victim and bench warmer to University of North Texas legend and Pittsburgh Steelers icon. Many years before he would anchor the most-feared, most-successful defense the NFL had ever seen, Joe Greene was just a big, timid kid from Temple, Texas, struggling to find his confidence as a teenager being raised by a single mother.
“When I got to North Texas I was rough around the edges as a man and as a player,” said Joe Greene. “College helped polish me up a bit and then when I got to Pittsburgh my teammates helped me to continue to smooth things out. I’m a better person because of the men who coached me and the men I played with. I learned from them. I’d like to take this opportunity to pass along that knowledge.”
In his compelling, eye-opening autobiography, Greene takes readers on an unprecedented tour of his life, exploring the people who influenced him and the events that shaped him: from humiliating high school embarrassments to the grit and guts that led to four Super Bowl titles as a player.
Better known by his nickname “Mean Joe” Greene, Charles Edward Joseph Greene acquired his moniker as a reference to his school’s nickname, the University of North Texas Mean Green (then known as North Texas State). During his three seasons in Denton, the 6-4, 270-pound defensive tackle led the Mean Green to a 23-5-1 record. In his 29 games, the team held the opposition to 2,507 yards gained on 1,276 rushes. A per carry average of less than two yards per attempt. His collegiate coach, Rod Rust, said of the 1968 consensus All-America, “There are two factors behind Joe’s success. First, he has the ability to make the big defensive play and turn the tempo of a game around. Second, he has the speed to be an excellent pursuit player.”
A top prospect in the 1969 NFL Draft, Greene was selected fourth overall by the Steelers, and he would go on to become part of the “Steel Curtain” defense that won four Super Bowls in six years. He made 10 Pro Bowl appearances, and he twice earned NFL Defensive Player of the Year honors. He played 13 seasons in the NFL from 1969-81, appearing in 181 games. In 1979, he was named NFL Man of the Year.
After his playing career, Greene spent 16 years as an assistant coach before becoming a special assistant for player personnel with the franchise. During his time in player personnel, the franchise would claim two more Super Bowls, giving Greene a total of six rings. Both North Texas and the Steelers have retired his No. 75. He earned induction into the University of North Texas Hall of Fame in 1981, the College Football Hall of Fame in 1984 and the Pro Football Hall of Fame in 1987.
Jon Finkel, the co-author with Greene on the book, has written numerous books, which have been endorsed by everyone from Oscar-winner Spike Lee and NFL Hall of Famer Kurt Warner, to Dallas Cowboys Owner Jerry Jones and ArtofManliness.com founder Brett McKay. He has published with legends who have won a combined 14 Super Bowl titles, 25 NBA Championships, 4 NBA Slam Dunk contests and a Heisman Trophy. Visit www.jonfinkel.com for the latest news, book and social media information. He can be reached at: info@jonfinkel.com
PRESS RELEASE WRITTEN BY Scott Bedgood; COURTESY NATIONAL FOOTBALL FOUNDATION