By J.Y. Mortimer
New look highlights connection between MiLB and Major League Baseball
Minor League Baseball™ (MiLB™) at the end of September, announced the launch of a new logo to represent its 14 leagues across four classification levels.
The modernized logo features the iconic MLB silhouetted batter design, representing the lasting connection between MiLB and MLB as part of the new “MLB Player Development” league structure, as well as an angular four-star motif, reflecting both the player progression through the Minor League system and the star MLB players of the future.
“The relationship between Minor League Baseball and Major League Baseball has never been stronger, and this new brand identity is a testament to that strength,” said Morgan Sword, Major League Baseball’s Executive Vice President, Baseball Operations. “MiLB, its players, and its fans play a critical role in our efforts to grow baseball’s popularity around the globe, and we are thrilled to introduce a new logo signifying that opportunity.”
“This is merely one component of a broader brand marketing effort to elevate awareness of the incredible fan experience within each of our MiLB ballparks,” said Kristin Barnett, Senior Director of Marketing for MiLB. “We are excited for the future of the player development system, and this is one small but important step toward recognizing MiLB as part of the broader “one baseball” initiative.”
Throughout the remainder of the off-season, the logo will be updated across all MiLB-owned and operated media platforms and incorporated further across league touch points beginning Opening Day of the 2024 season.
About Minor League Baseball
Minor League Baseball consists of 120 teams across four classification levels (Single-A, High-A, Double-A and Triple-A) that are affiliated with Major League Baseball’s 30 teams. Fans flock to MiLB games to see baseball’s future stars and experience the affordable family-friendly entertainment that has been a staple of MiLB since 1901. For more information, visit MiLB.com and follow MiLB on Facebook, Instagram and Twitter.
COURTESY MINOR LEAGUE BASEBALL COMMUNICATIONS
