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October 2020
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Ottawa Senators announce new primary logo change

Full Uniform Changes to be Unveiled October 6

OTTAWA – The Ottawa Senators (@Senators) today unveiled an updated primary logo that will see the organization return to its roots with the implementation of a modified original “2D” logo. The updated look is one that fans, partners and players have clamoured to see return. The new primary logo will also be part of an expanded new identity and overall uniform change, with those details set to be revealed prior to the NHL Draft on Tuesday, Oct. 6

“It is time for the Senators to return to our roots,” said Mr. Eugene Melnyk, owner of the Ottawa Senators. “The fans of this great franchise have high expectations. We have heard from our fans, our partners and our players, and we have listened. It is time to return to our heritage, but in a bold, new manner. The Senators have a rich history in our community, and we are ready for the next chapter to begin.”

The familiar two-dimensional profile of the Roman soldier makes its return, with gold trimming replacing the original logo’s red on the cape. The gold semicircle with laurel leaves, which anchors the logo, makes its return and increases its association with the letter “O”. The new logo replaces the modernized version of the logo that was first introduced prior to the 2007-08 season. A secondary logo will not be used for the 2020-21 season.

Ottawa Senators old primary logo from 2007–08 until 2019–20.

“A logo is an important part of any teams’ identity, but it isn’t the only part,” said Anthony LeBlanc, president of business operations of the Ottawa Senators. “The way this logo will be incorporated into our updated uniforms is the mark of a winner. It is time to start our new chapter of hockey excellence. A chapter that will make Sens fans in the Capital Region proud. We very much look forward to the unveiling of our new home and away uniforms on October 6.”

Visit the Senators website: www.ottawasenators.com

Engage with the Senators on Twitter: @Senators

Like the Senators on Facebook: www.facebook.com/ottawasenators

Follow the Senators on Instagram: senators

 

 

PRESS RELEASE WRITTEN BY & COURTESY OF OTTAWA SENATORS COMMUNICATIONS

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