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September 2020
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College AD Podcast, A New GameDay with Cody Junot featuring Jennifer Lynne Williams, Alabama State University Athletics Director


(courtesy Alabama State Athletics)


Jennifer Lynne Williams Alabama State AD College AD Podcast A New GameDay July 2020 (21:28)

On October 10, 2018, Jennifer Lynne Williams was elevated to Director of Intercollegiate Athletics at Alabama State University (ASU). Previously, she served as the Interim Athletic Director and Deputy Athletic Director for the Hornets for the 2016-17 and 2017-18 academic years.

Williams brings more than a decade of experience in athletics administration to Alabama State, and has experienced a tremendous amount of success in her first three years in Montgomery. Under the guidance of Williams, Alabama State captured its sixth consecutive Southwestern Athletic Conference (SWAC) Commissioner’s Cup by winning ten conference championships. The Hornets’ program also captured three regular season conference (or divisional) championships, and had two teams finish as conference runners-up and another finish in the top four in postseason tournaments.

Not only did Alabama State shine on the field, but it did in the classroom as well, as every team reached the threshold to be eligible for postseason play according to the NCAA APR results. The Hornets were also recognized by the SWAC as the recipient of the conference Academic Award, which is given to the athletic program with the most student-athletes with a 3.0 GPA or higher.  Success continued off the field for the Hornets as student-athletes, coaches and staff embraced Williams’ motto of ‘committing to connect,’ with many serving actively in the community and presenting nationally in their respective areas.

At ASU, Williams serves on the President’s executive leadership team and manages the day-to-day operations of Hornet Athletics. Williams has direct oversight of the Hornet Club, the official fundraising arm of ASU Athletics, and serves as the sport administrator for football, men’s and women’s basketball and baseball.

Williams comes to Alabama State after spending four years as the Associate Athletic Director for Development and Executive Director of the Aggie Athletic Foundation at North Carolina A&T State University. Williams oversaw all giving initiatives for athletics, establishing and implementing aggressive fundraising programs, while overseeing the athletics marketing department. She was also the liaison between IMG Sports Properties.

During her time in Aggieland, Williams raised more than $4 million dollars in revenue, while doubling the number of donors to athletics. In 2014, the Aggie Athletic Foundation was recognized as a model booster organization by the Council for Advancement and Support of Education (CASE).

Prior to arriving at NC A&T State University, Williams worked at DePaul University as the Assistant Director of Development for Athletics (2009-12). Here, she was responsible for advancing DePaul’s athletic fundraising and alumni relationship efforts, increasing annual giving, and producing high level communication pieces for athletic events and fundraising initiatives.

Williams worked in development and marketing for Women Leaders in College Sports (formerly the National Association of Collegiate Women Athletics Administrators) and volunteered with the Seahawk Club at the University of North Carolina-Wilmington (2008-09). She began her career in athletic development at North Carolina Central University in 2005.

A four-year letterman and two-year captain in women’s basketball at the University of North Carolina at Chapel Hill, Williams began her professional career as a reporter for the Tar Heel Sports Network and a production assistant for Fox Sports South. The Detroit, MI native earned her bachelor’s degree as a double major in Journalism and African-American history at North Carolina, and a Master’s degree in athletic administration from North Carolina Central, where she graduated magna cum laude.

Williams was recently appointed to the NCAA Division I Council, serving on the Football Oversight Committee as part of her council duties; and is in her third year as an Executive Committee Member of the National Association of Athletic Development Directors (NAADD), an organization which enhances the athletics development and fund raising profession by providing educational, ethical and networking support.

Because of her commitment and service to the industry, Williams was named the 2018 Women Leaders in College Sports Division I (FCS) Administrator of the Year; and recognized by her alma mater, North Carolina Central as a 40 under 40 Class of 2016 honoree, recognizing young NCCU alumni who have made significant contributions in the arts, entertainment, healthcare, sciences, education, law, business, entrepreneurship, philanthropy, public service, or government

Williams currently resides in Montgomery, AL with her husband, Valdez, and daughter, Harper Lynne.






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