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NFL, Nike combining for 11-on intiative










In continuation of their commitment to developing the next generation of football athletes, the NFL and Nike announced today the Nike 11-On initiative, a scholastic-based, team-oriented, character-building program.

The NFL and Nike will bring 11-On to 16 NFL clubs in 2019, expanding to all 32 clubs by 2020. The 11-On initiative will support scholastic high school football team competition that focuses on building transferable life skills while also creating an alternative to individual all-star formats.

“Nike continues its commitment to develop the next generation of football athletes and is thrilled to announce Nike 11-On in conjunction with the NFL and NFL clubs,” said SCOTT HENSON, Nike Director of Grassroots and Team. “This unique scholastic-based, team-oriented program will deliver best-in-class experiences for athletes that not only emphasize football skills but also team building and leadership development both on and off the field of play.”

The 11-On programming is a unique endeavor that focuses on team play over individual recognition and provides development for all 11 athletes on both sides of the ball.

“Working with our teams to build the 11-On platform has been significant in demonstrating the values of teamwork in high school competition while also highlighting the high school coach as a leader in transferable skill development within the football community,” said ROMAN OBEN, NFL Vice President of Youth and High School Football.

The Los Angeles Rams hosted the first 11-On presented by Nike at El Camino College on March 30-31. During the two-day activation, the Rams engaged over 420 student-athletes and more than 30 high school coaches.

Below are the dates for the remaining clubs 11-On programs:​​

Team Date Team Date
Chicago Bears June 22 Miami Dolphins June 15
Cleveland Browns June 25 Minnesota Vikings June 15
Dallas Cowboys June 19 New Orleans Saints July 13
Denver Broncos June 15 New York Jets June 29 and 30
Green Bay Packers June 22 Oakland Raiders June 22
Indianapolis Colts June 15 Seattle Seahawks June 15
Jacksonville Jaguars June 19 and 20 Tampa Bay Buccaneers June 8
Los Angeles Rams March 30 and 31 Tennessee Titans July 10

About Nike: NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, Nike’s earnings releases and other financial information are available at Individuals can also visit and follow @Nike.

About Play Football: Play Football is a year-round initiative celebrating youth and high school football. Play Football works to shape the football experience, advocate for player protection, promote football values and connect football communities. For more information, featured football stories, best practices and resources aimed to create a positive playing experience, please visit or follow @NFLPlayFootball. Join the conversation on social media using #LetsPlayFootball.