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Archive for September 16th, 2020

Columbus Crew SC hires Patrice Croci as VP of Marketing

For Immediate Release: September 16, 2020

 

Veteran marketing strategist brings over two decades of brand and marketing experience at the corporate level for globally-recognized brands, including Express and Victoria’s Secret PINK

 

COLUMBUS – Columbus Crew SC today announced that it has hired Patrice Croci (pronounced CROW-see) as its Vice President of Marketing. Croci, a veteran executive with over two decades of experience in the public and private sectors in marketing strategy and brand messaging, joins the Club having worked for globally recognized brands Express and Victoria’s Secret PINK. In her new role which will begin September 21, she will oversee the Club’s local and national marketing, digital and brand strategy.

Patrice Croci (courtesy Crew SC Communications)

 

“We are thrilled to announce Patrice Croci as Crew SC’s Vice President of Marketing,” said Crew SC Executive Vice President and Chief Business Officer Steve Lyons. “Patrice’s extensive knowledge and expertise of brand strategy development within Fortune 500 companies will be pivotal to the Club as we continue to grow, evolve and transition to our state-of-the-art stadium next summer. In addition to her vast professional experience working with globally renowned brands, Patrice is also familiar with and invested in the Columbus community and we look forward to leveraging her wealth of expertise at the Club.”
Croci joins Crew SC after running her own consulting practice, Croci Consulting, LLC, where she worked on brand and marketing initiatives across Fortune 500 businesses headquartered in Columbus. Prior to opening her own practice, she served as the Vice President of Brand and Performance Marketing for Express from 2015-2020. Before that, she served as the Vice President of Brand and Media at Express from 2012-2015. During her time at Express, her duties included overseeing development and execution of integrated marketing campaigns across men’s and women’s product portfolios as well as leading annual strategic consumer research to uncover the latest trends and customer mindsets. Notably, Croci also spearheaded Express’ sports marketing initiatives including a multi-year major league partnership with the National Basketball Association.

Prior to her time at Express, Croci served as the Senior Director of Brand Management for White House Black Market in Fort Myers, FL from 2009-2012. While there, she developed and led ongoing seasonal brand strategies across many platforms. Before joining White House Black Market, Croci served as the Director of Brand Marketing for Victoria’s Secret PINK division from 2005-2009. Notably, Croci co-led the new PINK sub-brand from its inception. Croci’s other previous experience includes working as the Senior Marketing Manager for The Limited from 2001-2005. In addition to her work in the private sector, she also worked on Capitol Hill serving as Deputy Chief of Staff for Congressman Robert Weygand of Rhode Island from 1995-2001.

 

A graduate of Wittenberg University, Croci later earned a master’s degree (MBA) specializing in Marketing and Event Management from George Washington University in 2001. In addition to her professional work, Croci serves as a board member for Greater Columbus Sister Cities International (GCSCI) and volunteers in a variety of community roles in Upper Arlington.

Up next, Crew SC hosts expansion side Nashville SC at MAPFRE Stadium on Saturday, September 19 [7:30 p.m. ET / FOX Sports Ohio, FOX Sports GO App / 97.1 The Fan & 971TheFan.com (English), ColumbusCrewSC.com (Spanish)].

ABOUT COLUMBUS CREW SC
Columbus Crew SC (Soccer Club) is the first club in Major League Soccer. Crew SC is operated by The Edwards Family and Haslam Sports Group. The Black & Gold won their first MLS Cup championship in 2008 and also won the 2002 Lamar Hunt U.S. Open Cup as well as MLS Supporters’ Shield titles in 2004, 2008 and 2009. The 2020 campaign is the Crew’s 25th season in MLS and the 21st season at historic MAPFRE Stadium – the first soccer-specific stadium in the United States.

Website: ColumbusCrewSC.com | Twitter: @ColumbusCrewSC | Instagram: @ColumbusCrewSC | Hashtag: #Crew96 | Facebook.com/columbuscrewsc | Snapchat: ColumbusCrewSC | Stadium: MAPFRE Stadium | Training Facility: Crew SC Training Center at Obetz | Future Training Facility (2021): OhioHealth Performance Center | New, downtown stadium coming July 2021.

 

PRESS RELEASE WRITTEN BY & COURTESY OF COLUMBUS CREW SC COMMUNICATIONS

Wisconsin Badgers Athletic News

Wed, Sep 16, 2020 10:36 am

 

Statement from Wisconsin Athletic Director Barry Alvarez

 

Below is a statement from Coach Alvarez:

 

I am thrilled for our student-athletes, coaches, support staff and fans that Big Ten football – specifically BADGER FOOTBALL – will return in October. I want to thank Chancellor Blank for her support and thoughtfulness as we navigate these challenging situations on a daily basis.

I supported the conference’s decision a month ago to postpone our fall sports seasons. There was enough question in the minds of the conference’s presidents, chancellors and medical personnel to make the decision to not go forward.

 

Over the past several weeks, we have learned a lot and significantly improved testing and tracing capabilities. What I have seen and heard gives me confidence going forward. The health and well-being of our student-athletes and staff remains our top priority, so we will continue to emphasize proper protocols and smart decision-making.

 

I have spoken with Coach Chryst and we both feel good about having our team ready to play when the time comes.

 

–#Badgers–

 

PRESS RELEASE WRITTEN BY Brian Lucas; COURTESY WISCONSIN FOOTBALL BRAND COMMUNICATIONS

 

Iowa Hawkeyes Athletic News

Wed, Sep 16, 2020 10:34 am

 

See below for comments from Iowa Director of Athletics Gary Barta and head football coach Kirk Ferentz, in regard to the Big Ten Conference announcement this morning on the return to football.

 

We will let you know as we are able to schedule a media availability once additional information is available on the return to football planning and scheduling.

 

 

Iowa Director of Athletics Gary Barta statement:

 

“The seriousness of the pandemic is still very real, but I’m pleased for our student-athletes, coaches, and fans that we’ve been able to create a path forward. The medical professionals at every Big Ten institution have worked tirelessly to create strong protocols that can be consistently applied to every campus. The frequency, availability, and reliability of daily testing was a game changer. This announcement has been much anticipated as it relates to football, but the path forward approved by our Presidents and Chancellors was important for all sports.  I’m thankful for the time President Harreld, and every Big Ten campus leader, dedicated to this resolution.”

 

 

Iowa Head football coach Kirk Ferentz statement:

 

“This is welcome news for all of our players, coaches and fans. Our focus is now to train and prepare to compete on October 23-24, recognizing the health and safety of our players is our number one priority. I am proud of the attitude and work ethic our players have displayed over the past several weeks of uncertainty. The players are very excited to play and the coaches are excited to coach them. Go Hawks!”

 

PRESS RELEASE WRITTEN BY Steve Roe; COURTESY IOWA ATHLETICS COMUNICATIONS

 

FOR THE LATEST INFORMATION ON THE HAWKEYES

VISIT www.hawkeyesports.com

 

Northwestern Wildcats Athletic News

orthwestern Statements On Big Ten Announcement

EVANSTON, Ill. — The Big Ten Council of Presidents and Chancellors (COP/C) adopted significant medical protocols (including daily antigen testing, enhanced cardiac screening and an enhanced data-driven approach when making decisions about practice/competition), and voted unanimously to resume the football season starting the weekend of October 23-24, 2020.

 

“From the onset of the pandemic, our highest priority has been the health and the safety of our students.  The new medical protocols and standards put into place by the Big Ten Return To Competition Task Force were pivotal in the decision to move forward with sports in the conference,” said Morton Schapiro, Chair of the Big Ten Council of Presidents/Chancellors and Northwestern University President, and Chair of the Return to Competition Task Force Steering Committee. “We appreciate the conference’s dedication to developing the necessary safety procedures for our students and the communities that embrace them.”

 

“Today’s announcement from the Big Ten Conference is an exciting step toward the safe return to competition we have been working to deliver,” said Combe Family Vice President for Athletics & Recreation Jim Phillips. “Throughout this constantly evolving process we have been guided by the most up-to-date information from our medical experts, with unwavering focus on the health and safety of our student-athletes, coaches and staff. While we still have hurdles to clear before kickoff, I’m thankful for the hard work of so many to create this path to the return of Big Ten football.”

 

“I’m ecstatic the Big Ten has built a plan to safely allow our guys the opportunity to play the game they love,” said Dan & Susan Jones Family Head Football Coach Pat Fitzgerald. “Our focus all summer has been readiness for kickoff, whenever it came. Putting that date on the calendar is an emotional lift for our whole locker room and the Wildcats community.”

 

PRESS RELEASE WRITTEN BY & COURTESY OF Northwestern Athletics Media

 

Ohio State’s Kathy Dennis, Director of Track & Field and Cross Country, testifies before U.S. Senate Committee

Sept. 15, 2020

 

Supported amateurism and compensation for name, image and likeness (NIL)

Columbus, Ohio – Ohio State Director of Track & Field and Cross Country Karen Dennis is an influential leader in the national and intercollegiate track & field community. On Tuesday, Dennis’ leadership was on display as she testified before the Senate Committee on Health, Education, Labor, and Pensions regarding compensating college athletes and the potential impact on athletes and institutions.

 

Dennis, who was the U.S. national team coach at the 2000 Sydney Olympics and has been in collegiate coaching for over 40 years, was the first collegiate head coach to testify at any of the four Senate hearings on name, image and likeness (NIL). Tuesday’s hearing to the Committee on Health, Education, Labor, & Pensions was chaired by Sen. Lamar Alexander (TN), former U.S. Secretary of Education and President of the University of Tennessee.

 

In her testimony, Dennis shared her support for the amateurism model of collegiate athletics and felt paying players in a “pay to play” model would have serious, negative consequences. Additionally, she felt the cost of funding “pay to play” could result in smaller squad sizes, eliminating opportunities for many student-athletes, especially within the non-revenue generating sports.

 

Dennis supports compensation for NIL and believes it will serve a broader base of students while embracing the successful NCAA amateur sport structure. However, she feels certain guardrails and education programs must be put into place to appropriately support the student-athlete. Unexpected tax liabilities and unexpected financial implications could affect an athlete’s eligibility for some student aid programs, such as Pell Grants.

 

Dennis closed by addressing the benefits and concerns for student-athletes as compensation opportunities become a reality. She encouraged policymakers to continue to hear multiple viewpoints to ensure that the appropriate structure supports student-athletes and protects the amateurism model that has been so important to the collegiate experience of millions of athletes.

 

Ohio State’s Department of Athletics offers 36 intercollegiate sports – 17 women’s, 16 men’s and three co-ed – and approximately 1,000 student-athletes, nearly two-thirds of whom are Ohio State Scholar-Athletes and nearly one-half who are Academic All-Big Ten honorees. Only two programs – football and men’s basketball – actually generate a profit. Revenue sharing from these programs supports the existence of the nonrevenue programs. Ohio State’s Department of Athletics is one of approximately 20 nationwide that is self-sustaining and receives no university funds, tax dollars or student fees.

 

#GoBuckeyes

 

THE PEOPLE. THE TRADITION. THE EXCELLENCE.

 

PRESS RELEASE WRITTEN BY Jerry Emig; COURTESY OHIO STATE ATHLETIC COMMUNICATIONS


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