Global and Regional Brands Bring the World to Cincinnati
and Cincinnati to the World
CINCINNATI (July 21, 2022) – The Western & Southern Open has announced five new partnerships to bolster its already strong lineup of partners ahead of the 2022 tournament, set to take place August 13-21. In total, more than 30 local, national and global brands will make up the tournament’s roster.
Western & Southern Financial Group returns for its 21st tournament as title sponsor of the top-tier ATP and WTA event, making it the longest-running active naming rights agreement for a North American professional tennis tournament. The partnership was renewed in late 2021.
Global brands continuing their partnership with the tournament include Porsche, Rolex, FILA, American Express, Emirates, Motorola, Tennis Point and IHG Hotels & Resorts.
Regional partners include TriHealth, Cincinnati Children’s Hospital Medical Center, Medical Mutual, KeyBank, JobsOhio, Prasco, RDI, Cintas, Electric Events, Rookwood Pottery and Fort Washington Investment Advisors.
Food and beverage companies remain an important component of the tournament’s sponsorship portfolio, featuring The Coca-Cola Company and its electrolyte drink BODYARMOR, Anheuser-Busch and its brands Michelob Ultra and Nütrl, Veroni, Moet & Chandon, Kim Crawford and Maestro Dobel Tequila.
Local favorites such as MadTree Brewing, Skyline Chili and Northside Distilling Co. along with another dozen local restaurants will be featured as vendors around the grounds, introducing thousands of out-of-towners to Cincinnati traditions.
A full list of sponsors can be found here.
New this year, many of these sponsors will see increased visibility at the tournament with the implementation of digital LED backwalls on Center Court. Along with the previously used LED signage along the sidewalls, umpire’s chair and net judge box, it will create an immersive digital experience for 2022.
Two new brand activation areas will be featured at the event this year. The Top Deck, located on the Terrace level at Center Court, will include food and beverage offerings from Veroni, Maestro Dobel and MadTree Brewing. The Grand Courtyard, adjacent to the Grandstand Court, will feature new programming each day of the tournament including player interviews, games and lounge areas where fans can keep an eye on the action on two big screens.
The Western & Southern Open main draw player field features the world’s top-ranked 41 men and 39 women, including 11 past champions and 19 Grand Slam major winners. The tournament will be held Aug. 13-21, where first serve will take place at 10 a.m. on Aug. 13 for the qualifying tournament. The men’s and women’s singles finals will take place on Sunday, Aug. 21. The schedule is available here.
Individual daily tickets for all sessions are on sale now. Multi-day ticket packages are sold out. Information about available tickets can be found at wsopen.com/tickets.
The Western & Southern Open, an ATP Masters 1000 and a WTA 1000, is part of the US Open Series and is held at the Lindner Family Tennis Center in Mason, Ohio.
About the Western & Southern Open
Founded in 1899, the Western & Southern Open is an ATP Masters 1000 and a WTA 1000 tournament. The Western & Southern Open annually welcomes nearly 200,000 fans who come from all 50 states and more than 35 countries and is seen by more than 50 million global viewers in over 160 countries. The tournament is also one of the last stops on the US Open Series before the US Open in New York. Since 1974, the tournament has contributed more than $11 million to various beneficiaries including Cincinnati Children’s Hospital Medical Center, the UC Health Barrett Cancer Center and Tennis for City Youth. The tournament is held at the Lindner Family Tennis Center, 20 miles north of Cincinnati in Mason, Ohio. For more information, visit www.wsopen.com.
About the US Open Series
The US Open Series serves as a true “regular season” of summer tennis in North America, linking WTA and ATP Tour tournaments to the US Open. Featuring a cohesive weekly viewing schedule, as well as comprehensive outreach and grassroots engagement initiatives, the Series serves as a vital platform to promote and grow the game of tennis in person and at home. Fans can follow along all summer as today’s top champions go head-to-head with tomorrow’s emerging stars, while each tournament engages its local community with a variety of programs geared toward showcasing and promoting the game to new and existing fans.
About the WTA
Founded by Billie Jean King in 1973 on the principle of equal opportunity, the WTA is the global leader in women’s professional sports. The WTA is one of the world’s most recognizable and high-profile sports organizations, consisting of more than 1600 players representing approximately 87 nations, all competing to earn WTA rankings points and prestigious tournament titles. The Hologic WTA Tour is comprised of around 50 events and four Grand Slams, spanning six continents and nearly 30 countries and regions with a global audience of over 900 million. Further information on the WTA can be found at www.wtatennis.com.
About the ATP
As a global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the ATP Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and Pepperstone ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by Pepperstone, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.
COURTESY WESTERN & SOUTHERN COMMUNICATIONS