NEW YORK (June 16, 2021) – The Action Network and the National Hockey League (NHL®) today announced a multiplatform content partnership for the 2021 Stanley Cup Semifinals™ and 2021 Stanley Cup® Final.
As part of this partnership, The Action Network will provide exclusive NHL-focused content across the NHL’s digital platforms including NHL.com and the NHL app. Starting tomorrow, The Action Network will also create weekly Stanley Cup Playoffs video content available on The Action Network’s digital and social platforms throughout the duration of the 2021 Stanley Cup® Playoffs.
“NHL fans are extremely passionate and have an insatiable appetite for all content surrounding the game,” said Chris Golier, NHL Vice President of Business Development and Innovation. “We are excited to partner with The Action Network to deliver new sports betting content and further engagement with our fan base, especially during the Stanley Cup Semifinals and Stanley Cup Final, the most exciting time in sports. As we see more and more states legalize sports betting across the country, we’re thrilled to be creating new content for our community of NHL fans who consume our data and statistics on a daily basis.”
“The Stanley Cup Playoffs are one of the most exciting events in all of sports,” said Ari Borod, Chief Operating Officer at The Action Network. “We are thrilled to partner with the NHL to share fun and creative content with the NHL’s passionate fanbase at the most exciting time of the hockey season.”
About The Action Network
Launched in January 2018 by The Chernin Group, The Action Network provides premium sports betting analysis, real-time odds and in-depth data and tools. Named 2019’s best sports betting site and app by the Fantasy Sports Gaming Association, The Action Network has also been featured in The New York Times, Washington Post, Wall Street Journal, CNBC, ESPN, Fox Sports, Sports Business Journal and dozens of other media outlets as the leading source for news, information and primary data in sports betting. In May 2021, The Action Network was acquired by global sports betting media group Better Collective. For more information, please visit www.actionnetwork.com or contact firstname.lastname@example.org.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs and proudly welcomes its 32nd franchise, the Seattle Kraken™, for the 2021-22 season. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network™ in the U.S., Sportsnet and TVA in Canada, Viaplay in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.