olive and NHL Announce 2021 Stanley Cup Playoffs Partnership and Bracket Challenge Presenting Sponsorship in U.S.; Scotiabank and Liga Stavok to Serve as Presenting Sponsors in Canada and Russia, Respectively
NEW YORK/TORONTO (MAY 3, 2021) – ‘Bracketology’ marks its return to the NHL when early registration opens tonight at 7 p.m. ET for the 2021 Stanley Cup Playoffs Bracket Challenge™ presented by olive at NHL.com/Bracket. Fans worldwide can share their predictions for the 2021 Stanley Cup Playoffs and face off against friends, family, colleagues, hockey experts and fellow hockey fans. The eligible fan that finishes atop the leaderboard will win the chance to attend a 2022 NHL® event.
The bracket will open online at NHL.com/Bracket and via the NHL® App once the four Playoffs teams and seeds for each of the East, Central, and West Divisions have been determined. With the seeds for the North Division expected to be finalized at a later date, fans will still be able to complete their bracket based on all possible matchups. Brackets will be locked one minute before the first telecast of Round 1 of the 2021 Stanley Cup® Playoffs begins.
For the eighth straight year, fans can compete with friends and family in private leagues or with fellow hockey fans worldwide in public leagues. A leaderboard will allow fans to see how their brackets are performing compared to fellow competitors in their leagues as well as fans competing globally in the Bracket Challenge. Fans can share their brackets across social media channels with the official hashtag #NHLBracket.
The Grand Prize of the opportunity to attend a 2022 NHL event will be awarded to the eligible entrant who finishes at the top of the leaderboard in the Bracket Challenge. All prizes are subject to confirmation of eligibility and compliance with winner notification requirements, and tiebreaker rules apply in the event of a tie. There is no purchase necessary to participate in the Bracket Challenge. For Official Rules, visit NHL.com/Bracket_Rules.
Olive®, the Official Auto Mechanical Breakdown Coverage of the 2021 Stanley Cup® Playoffs, will serve as the presenting sponsor of the Bracket Challenge in the U.S. Further amplifying their partnership during the Playoffs, olive will own a corner in-ice brand placement during all postseason games, alongside a presenting sponsorship of a weekly, branded content series that includes highlights of the top assists during the Playoffs.
“Olive is thrilled to sponsor the official 2021 Stanley Cup Playoffs Bracket Challenge in the U.S.,” said Paul Sherman, olive CMO. “We are excited to see the engagement of the NHL hockey fans across the globe compete to win. Olive celebrates fans as we begin to return to live events and we encourage them to Live Life Covered at olive.com.”
Scotiabank will serve as the presenting sponsor of the 2021 Stanley Cup Playoffs Bracket Challenge™ in Canada, expanding on its Scotia NHL® North Division partnership.
Liga Stavok will be the presenting sponsor on nhl.com/ru and in Russia and other CIS countries, offering a translated version of the online bracket to Russian-speaking fans.
NHL.com, NHL Social™ and NHL Network™ will provide comprehensive coverage of the Stanley Cup® Playoffs.
NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Open to legal residents of the 50 US/DC, CA, BG, CN, CZ, DK, FI, DE, NL, NO, RU, SK, SE, CH and UK (excluding Northern Ireland), age of majority+. Begins after all 4 Playoffs spots for each of the East, Central, and West Divisions for the 2021 Stanley Cup® Playoffs (the “Playoffs”) have been determined and all seedings for those respective divisions’ teams have been established and in any event, barring any unforeseen scheduling changes, no later than 2:00:00 a.m. ET the morning following the conclusion of the last remaining game of the 2020-21 NHL Regular Season for the East, Central and West Division combined. Ends at the conclusion of the Playoffs. 1 Grand Prize: choice of a 2022 NHL event up to $5,000 USD. Skill test applies for CA residents. Sponsor: NHL Interactive CyberEnterprises, LLC. See official rules at NHL.com/Bracket for additional details and prize restrictions.