2021 Campaign Encourages Fans to #RunYour40 in New & Different Ways
Visit NFLNetwork.com/RunRichRun to Register
As Rich Eisen announced on the Super Bowl LV edition of NFL GameDay Morning, ‘Run Rich Run’ returns for the 17th year raising money and awareness for St. Jude Children’s Research Hospital.®
While Eisen may not be running his traditional 40-yard dash in Indianapolis at the NFL Scouting Combine this year, the ‘Run Rich Run’ campaign invites fans to run a “40” in any way they choose – whether that be a 40-yard dash, 40 steps, 40 minutes or even running 40 errands for a neighbor in need. Additionally, fans are encouraged to submit their “40” videos on social media using the hashtag #RunYour40.
‘Run Rich Run’ has served as a fitting conclusion to NFL Network’s coverage of the NFL Scouting Combine since 2004. Eisen began supporting St. Jude through ‘Run Rich Run’ fundraising six years ago and has raised approximately $2.5 million to benefit St. Jude Children’s Research Hospital.
Fans around the globe have since rallied around Eisen’s passion for this cause, knowing that not only will it be fun to participate, but their generous donations support research and treatment toward a cure for childhood cancer and other life-threatening diseases. Continued participation will ensure that families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
Since 2012, the NFL has partnered with St. Jude through NFL PLAY 60, which is the “Official Champion of Play” at St. Jude Children’s Research Hospital. As the League’s national youth health and wellness campaign encouraging youth to get physically active for 60 minutes a day, the NFL PLAY 60 initiative helps patients and families at St. Jude cope with serious illnesses through play therapy, peer interaction and other activities.
As for Eisen, he will run his traditional 40-yard dash. Stay tuned for more details on when that will take place.
Eisen is the host of The Rich Eisen Show, which streams Monday-Friday at 12 Noon ET on Peacock TV and airs on SiriusXM Ch. 211.
Visit NFLNetwork.com/runrichrun to register or make a gift.
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ST. JUDE CHILDREN’S RESEARCH HOSPITAL
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram and TikTok, and subscribing to its YouTube channel.