NFL Play 60 Super Kid is Amaya Brannon of Auburndale, Florida; wins Super Bowl Play 60 contest presented by Danimals

Amaya Will Serve as the Official NFL PLAY 60 Ambassador and Participate in Virtual Events Throughout the Week Leading up to Super Bowl LV

The NFL today announced AMAYA BRANNON, 10, as this year’s NFL PLAY 60 Super Kid. Amaya, who is from Auburndale, Florida, will act as the official NFL PLAY 60 Ambassador during Super Bowl Week and will be recognized at the second half of Super Bowl LV at Raymond James Stadium on Sunday, Feb. 7 on CBS. The NFL PLAY 60 Super Bowl Contest Presented by Danimals® is part of NFL PLAY 60, the league’s youth health and wellness initiative encouraging kids to get physically active for 60 minutes a day.

ABC’s Good Morning America host, T.J. HOLMES, surprised Amaya with the help of Tampa Bay Buccaneers TE ROB GRONKOWSKI. Amaya, an avid Buccaneers fan, will serve as Good Morning America’s Kid Correspondent throughout Super Bowl Week.  

Hundreds of young fans nationwide entered this year’s NFL PLAY 60 Super Bowl Contest Presented by Danimals® online at be eligible, Amaya submitted a video explaining why she should be the next NFL PLAY 60 Super Kid. Following interviews with the finalists, Amaya was named the winner of this year’s contest for her dedication to a healthy lifestyle, and passion and excitement for helping her peers to stay physically active and eat healthy.

Despite limitations and challenges due to COVID, Amaya has remained dedicated to getting active for at least 60 minutes every day. She enjoys riding her bike and scooter around the neighborhood, playing mid-field on her soccer team and practicing jujitsu. Amaya also recognizes the importance of eating nutritious food to fuel her body – and loves learning how to make nutritious meals in the kitchen alongside her family. When she is not getting in her 60 minutes of physical activity, Amaya enjoys reading, painting, and writing stories of her own. Amaya empowers her peers to stay active through her role as a Fuel Up to Play 60! Ambassador for her school and believes the opportunity to be this year’s Super Kid will give her the platform to encourage even more kids across the country to be healthy and strong.

During the week leading up to Super Bowl LV, Amaya will virtually interview members of the Super Bowl teams at Super Bowl Opening Night Powered by BOLT24 and virtually interview additional players and celebrities throughout the week; amongst other events.

Watch Amaya’s surprise here:

About NFL PLAY 60:

In 2007, the NFL launched NFL PLAY 60, a national youth health and fitness initiative focused on increasing the wellness of young fans by encouraging them to be physically active for at least 60 minutes a day. The NFL has partnered with leading organizations to increase physical activity among youth and has committed more than $350 million to youth health and fitness through PLAY 60 programming, grants, and media time for public service announcements. Over the past decade, with the help of NFL teams, players and partner organizations, PLAY 60 programming has been implemented into more than 73,000 schools, and over 250 NFL Youth Fitness Zones have been constructed nationwide, providing millions of kids with access and resources to play. Finding easy, fun and accessible ways to get kids to PLAY 60 is more important than ever before. The NFL and its PLAY 60 partners teamed up to provide teachers, parents and students free online resources, which can be found by visiting

For more information, please visit

About Danimals®:

Danimals® Kids’ Yogurt & Smoothies provide parents with easy, fun, and nutritious choices for their kids. Danimals strives to develop products that kids will love and to provide parents with choices that they can feel good about giving their kids!  Danimals® is a good source of Calcium and Vitamin D per serving, contains no colors from artificial sources, no artificial flavors, and no high fructose corn syrup. Danimals® Smoothies and nonfat yogurts are also Non-GMO Project Verified!  This year, we introduced Super Danimals®, which helps support the immune system* with billions of probiotics and a good source of Vitamins C and D in every serving. Danimals® can be found in the dairy aisle of food stores nationwide

*When consumed regularly as part of a balanced diet and healthy lifestyle


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