NFL announces 49ers-Cardinals Broadcast on Amazon Prime Video with Twitch Draws Estimated 11.2 Million Total Viewers

49ers-Cardinals Delivers Estimated Average Minute Audience of 4.8 Million Across Prime Video, Twitch, NFL & Verizon Media Mobile Properties​

Highest Digital AMA Ever for NFL Regular Season Game

Saturday’s game between the San Francisco 49ers and Arizona Cardinals delivered an estimated 11.2 million total viewers on Amazon Prime Video with Twitch, and an estimated average minute audience of 4.8 million across Prime Video, Twitch, NFL mobile properties, 49ers and Cardinals mobile properties, and Verizon Media mobile properties – the highest digital AMA ever for an NFL regular season game.

Including OTA stations in San Francisco (KNTV) and Phoenix (KSAZ), 49ers-Cardinals delivered an estimated AMA of 5.9 million.

Prime Video and Twitch alone reached a total of 11.2 million combined viewers for the NFL on Prime pregame show and the 49ers-Cardinals game. For the 49ers-Cardinals game alone, an estimated 10.7 million viewers initiated a stream on Prime Video or Twitch. The average audience watching the game for at least 30 seconds on Prime Video or Twitch was an estimated 4.5 million.

Additionally, fans streamed more than 800 million minutes on Prime Video and Twitch for the 49ers-Cardinals broadcast, and the average viewing duration window was 82 minutes – higher engagement than the average of 67 minutes for an NFL game this season to-date.

The figures above are based off estimated numbers of viewers per living room device that streamed the game.


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Prime Video offers customers a vast collection of movies, series, and sports— all available to watch on hundreds of compatible devices.

  • Included with Prime Video: Watch movies, series and sports, including Thursday Night Football, award-winning Amazon Originals, and other exclusives. Enjoy hits like Borat Subsequent MoviefilmThe Boys, Tom Clancy’s Jack Ryan, Chemical Hearts, UploadTroop Zero, and My Spy, plus Emmy Award winners Fleabag and The Marvelous Mrs. Maisel. Prime members also get access to licensed content.
  • Prime Video Channels: Prime members can add channels like CBS All Access, BET+, EPIX, Noggin, NBA League Pass,, STARZ and SHOWTIME—no extra apps to download, and no cable required. Only pay for the ones you want, and cancel anytime. View the full list of channels available at
  • Rent or Buy: Enjoy new-release movies to rent or buy, entire seasons of current TV shows available to buy, and special deals just for Prime members.
  • Instant access: Watch at home or on the go with your choice of hundreds of compatible devices. Stream from the web or using the Prime Video app on your smartphone, tablet, set-top box, game console, or select smart TV. For a complete list of compatible devices, visit
  • Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favorite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.

Prime Video is just one of many shopping and entertainment benefits included with a Prime membership, along with fast, free shipping on millions of Prime-eligible items at, unlimited photo storage, exclusive deals and discounts, and access to ad-free music and Kindle ebooks. To sign up or start a 30-day free trial of Prime, visit:


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